Trendsetter of the Week

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image1Prerna Singh is a young and dynamic management professional and the author of various books, articles and whitepapers. She has also successfully managed the publication of numerous journals and magazines of international repute. She has laid the foundation of the Promising Indians’ Society with a vision to bridge the communication gap among the PIOs, NRIs and citizens of India and to connect them on a platform that would present innovative and lucrative business opportunities to all and augment their socio-economic opportunities.

The main aim of the Society is to unite Indians globally and bring them together and to applaud them for their outstanding achievements. The Society will celebrate their success in India and thereby, help aspiring Indians and organisations to carry forward their legacies in different spheres of professional lives. Prerna is supported in her endeavour by her unique strength of innovation and ability to strategize and leads a team of competent professionals to execute her strategy at the ground level.

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A self-motivated businesswoman with an analytical mind-set, Prerna foresees the strengths of the Indian markets and capitalises on the opportunities through innovation and undying determination. She thrives on a constant desire to learn and continually upgrade her skills.

By laying the foundation of the Promising Indians’ Society, Prerna has unequivocally embarked on a new journey that shall provide every Indian the opportunity to learn, grow and appreciate the strengths of India and its socio- economic strengths as our country takes a leap into a brighter future.

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Prerna is a dynamic individual and upcoming entrepreneur and philanthropist. Her keen interest in the infrastructure sector, accompanied with an analytical approach to determine investment opportunities in India, motivates her to go an extra mile in unleashing business synergies. A woman with great business mind-set, Prerna shall undoubtedly be one of the renowned names in the remarkably valued entrepreneur industry.

My fashion motto? 

To be Simply Awesome
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3 words to describe my sense of style? 
Minimalistic, elegant & classy
My 5 essential wardrobe elements? 
My dresses, Fragrance, footwear, Denims, Earrings + Bangles
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My favourite style influencers? 
Sonam Kapoor & Priyanka Chopra
You wouldn’t catch me wearing?
Blue denim & white shirt
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My favorite party attire?
My favorite party attire is shimmering crepe exclusive dress or evening gown in western and in Indian lehanga with lot of flair and elaborate dupatta
Brands I love?
Fab India
Zara . Prada
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My go to  accessory? 
Bangles
I would not leave my home without?
Shades
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Trendsetter of the Week

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Publecity is a industrial themed pub in Pune. This concept is very new to Pune, we have used a lot of metal, scrape material, oil drums.
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My fashion motto?
“Style is a way to say who you are without having to speak.” — Rachel Zoe

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My wardrobe essentials?
Jumpsuits, Little black dress, denim jacket, gown, jeans and t-shirt
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My style icons?
Deepika Padukone
Victoria Beckham
Kate Middleton
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The worst trend to become popular?
bell bottom pants
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My go to office attire?
White shirt and black formal skirt
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My favourite brands?
Michael cinco
Sherry hill
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I can’t leave the house without?
car keys, sun glasses, my purse, lip gloss, Kajal

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The talented Ms. Arati Basnet seeks immense amount of keenness in brand endorsements, business, modeling, fashion, singing, gardening, painting.
Arati who grew up in the city of Kathmandu, has always been inclined towards art, music, painting, fashion, media, modelling while seeing the world in a different way. Her works exudes her confidence.
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Arati easily dabbles into media and handles press conferences and has been a part of taking interviews. She has phenomenal experience in handling press, organizing events and working with celebrities.
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My Fashion Motto?
Wear stuff that brings out your personality
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My 5 essential wardrobe elements?

Undergarments matching my see through dresses, stoles matching my dresses, different size handbags matching the occasion I go to, shoes appropriate for driving and walking .
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You wont catch me wearing?

A man’s suit
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My favourite party attire?

Marriage – saree;
Party – pants and tops
Official party – kurtis.
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Brands I love?
W and Stop to shop.
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A fashion blunder you have made in the past?

Jumped into the pool in a transparent swimming costume!

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Dressire x Designer : Pooja Motwani

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40046281_248087769232328_8692283490864988160_nWhat is the inspiration behind your designs?
I’m focusing on old, bold styles (back 300 years) and creating new embroideries and prints through the help of oldies.

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What are the key elements for you when designing a collection for each season?
I’m focusing on all seasons because most of the clients live overseas & I choose fabric accordingly so that my clients can wear & we focus on prices too.

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What challenges did you face when launching your brand?
I don’t compete with anyone and when you don’t compete, you face less challenges. But there are many challenges but one of that is how to sell now

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What are your plans for the future?
My plans for future is to focus on franchising of my label ‘Pooja Motwani’

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What do you think are the keys to professional and business success for women in India? 
If you are loyal to your customers, you will have good clients and if you are focused on your goals, no one can stop you.

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What advice would you give to young women readers who want to follow a similar career path as you? 
If you are thinking to start something then remember, friends & family wont buy anything from you , your focus should be outside that circle. If you think you can do it then don’t wait,  just start & be positive the work wont disappoint you.

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What sparked your interest in fashion? 
My dad because he owns a clothing store & designer Ritu Beri – I always wanted to become like her.

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What is the biggest lesson that you have learned since you started your company? 
Many lessons – one of them is never give credit to anyone because in the end, you will end up losing the relationship and nothing is more than earning a relation ! Money, you can always earn but a relation is really hard to earn.

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How would you describe your brand?
Label Pooja Motwani started in 2004-2005 and today we have reached to almost all countries and we have done more than 600 multiple exhibitions in 15 countries .Our motto is to give best quality & services to our client worldwide. We attend clients at our designer studio and we offer special services to our international clients through Skype or video shopping. You can say we provide live shopping worldwide. I have recently done a fashion show in Santa Clara and Hong Kong and I promoted Sindhi Ajrak.

Dressire X Designer : Namrata Harjani

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Namrata Harjani is the proud owner of the label CLOSET AURORA. She caters to clients all over the globe with her bespoke clothing.
Her work includes celebrity features from Bollywood and the TV industry.
“I love my work and clients. When your clients love your work, they become friends and family. Each piece is handcrafted with love. And each design piece brings that smile that justifies and satisfies all the hard work.”
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What is the inspiration behind your designs?
Inspiration for my designs have always been that happy client smiling and glowing in awe of confidence from feeling beautiful.
What are the key elements for you when designing a collection for each season?
Key elements that I’ve always kept in mind while designing a Pret collection or bespoke wear is comfort. If the person wearing it, is not comfortable then it can make the garment fab or drab. Trends change with season but comfort is a constant.
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What challenges did you face when launching your brand?
Initially while launching my label, my challenges were understanding the market as a label which caters to all age groups.
What are your plans for the future?
In future, I do plan to open horizons to menswear and a affordable yet quality line of clothing. Where quantity shopping won’t disappoint a fashionable heart.
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What do you think are the keys to professional and business success for women in India?
There is no other key other than Client Satisfaction for success in business endeavors. Just working hard with your heart and soul can work magic anywhere. Women are magical multitaskers .
What advice would you give to young women readers who want to follow a similar career path as you?
My advice to all women readers who aspire any path of career would be just smile, put your best foot forward and victory will be walking your way.
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What sparked your interest in fashion?
My interest in fashion sparked up as a hobby to make clothes for friends and that struck career chords in me.
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What is the biggest lesson that you have learned since you started your company?
When your profession makes you smile and happy, it never will feel worthless. Since i started my fashion label I learned that trend has to be a part of the priority but has to be comfortable to make the client happy.
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How would you describe your brand?
My brand CLOSET AURORA is my pride. The feeling of putting a smile on a happy client with a pretty ensemble is a bliss. At my label, my priority is nothing but making my client happy and comfortable. With any budget, we at Closet Aurora try to do our best.
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Trendsetter of the Week :

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Nimrata is a professional Tarot card reader, a Reiki grandmaster. She is associated with the magazine “Glimpse”.
She loves to read and is a classy dresser.

3 words to describe my sense of style?

Original, chic & classy

My 5 essential wardrobe elements?

Tommy jeans, black shirt, white chickan kari  anarkali,  heels, a floral dress

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You wouldn’t catch me wearing?

Leggings under a skirt

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The first thing I notice about people?

Their bags and shoes

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If I could go back to any fashion era in history, the one I would choose is?

The Mughal era

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Dressire X Designers : Upasnna Marwah

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Since the past 20 years my work has only involved creativity and luxury. Ranging from the wide spectrum of interiors, furnishings and fashion, my brand has been built upon utmost dedication and superior quality work. A person like me desires change and what better than fashion and interiors to feel the rush of fresh designs and trends?
Executing class and elegance, my work speaks for itself and I proudly represent my clients’ positive thoughts and feedback associated with it. My goal in life is to emerge and influence and prosper not only as a businesswoman but also as a human being. Through my work, I try my best to introduce the concept of subtlety and rich taste. Beautifying homes and people, I have always found inspiration in the smallest of things.
Upasnna Marwah owns Nexus Interiors.
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What is the inspiration behind your designs?
The inspiration behind my designs is an ethnic Indian woman who strives to provide the best for everyone around her and completes her tasks with beauty and grace.
For my interior and furnishings, I always keep on building up from colours and shapes to form new designs. Going by the tag line of my brand – an essence of the past, I create all the designs keeping it in mind.
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What are the key elements for you when designing a collection for each season?
The key elements are comfort, style and elegance while designing my outfits. Also, I like to incorporate a homely feeling to the furnishings and interiors.
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What challenges did you face when launching your brand?

Initially, it was extremely hard to handle the labour, clients, etc. alone but then I learned how to successfully juggle between all the aspects.

What are your plans for the future?

I want to expand my brand to foreign countries in the near future.

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What do you think are the keys to professional and business success for women in India?

For success in business in India, you must know how to efficiently carry out all production activities. Also, one has to be patient and calm when seeking returns.
What advice would you give to young women readers who want to follow a similar career path as you?

For the young ones I have only one advice- trust your struggle! The passion and energy the young kids have is tremendous and they must put it to good use.

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What sparked your interest in fashion?

When I was young, I was always keen on dressing myself up and would always have an urge to design and style clothes. My interest always fell in creative areas and I believe interiors and furnishings gave me a huge platform to showcase that.
What is the biggest lesson that you have learned since you started your company?

The biggest lesson that I’ve learnt is that being consistent and dedicated is essential if you want to achieve success in any industry or field.

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How would you describe your brand?
My brand is an amalgamation of class, authenticity and luxury. It’s a blend of Indian culture with the rest of the world.
My brand, Nexus has been in the market from the past 22 years and now I’m launching a luxury sister concern by the name of Karmanya- The Heritage Collection. It will showcase my high end fashion related creations
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