What is the inspiration behind your designs?
I’m focusing on old, bold styles (back 300 years) and creating new embroideries and prints through the help of oldies.
What are the key elements for you when designing a collection for each season?
I’m focusing on all seasons because most of the clients live overseas & I choose fabric accordingly so that my clients can wear & we focus on prices too.
What challenges did you face when launching your brand?
I don’t compete with anyone and when you don’t compete, you face less challenges. But there are many challenges but one of that is how to sell now
What are your plans for the future?
My plans for future is to focus on franchising of my label ‘Pooja Motwani’
What do you think are the keys to professional and business success for women in India?
If you are loyal to your customers, you will have good clients and if you are focused on your goals, no one can stop you.
What advice would you give to young women readers who want to follow a similar career path as you?
If you are thinking to start something then remember, friends & family wont buy anything from you , your focus should be outside that circle. If you think you can do it then don’t wait, just start & be positive the work wont disappoint you.
What sparked your interest in fashion?
My dad because he owns a clothing store & designer Ritu Beri – I always wanted to become like her.
What is the biggest lesson that you have learned since you started your company?
Many lessons – one of them is never give credit to anyone because in the end, you will end up losing the relationship and nothing is more than earning a relation ! Money, you can always earn but a relation is really hard to earn.
How would you describe your brand?
Label Pooja Motwani started in 2004-2005 and today we have reached to almost all countries and we have done more than 600 multiple exhibitions in 15 countries .Our motto is to give best quality & services to our client worldwide. We attend clients at our designer studio and we offer special services to our international clients through Skype or video shopping. You can say we provide live shopping worldwide. I have recently done a fashion show in Santa Clara and Hong Kong and I promoted Sindhi Ajrak.