Trendsetter of the Week

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image1Prerna Singh is a young and dynamic management professional and the author of various books, articles and whitepapers. She has also successfully managed the publication of numerous journals and magazines of international repute. She has laid the foundation of the Promising Indians’ Society with a vision to bridge the communication gap among the PIOs, NRIs and citizens of India and to connect them on a platform that would present innovative and lucrative business opportunities to all and augment their socio-economic opportunities.

The main aim of the Society is to unite Indians globally and bring them together and to applaud them for their outstanding achievements. The Society will celebrate their success in India and thereby, help aspiring Indians and organisations to carry forward their legacies in different spheres of professional lives. Prerna is supported in her endeavour by her unique strength of innovation and ability to strategize and leads a team of competent professionals to execute her strategy at the ground level.

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A self-motivated businesswoman with an analytical mind-set, Prerna foresees the strengths of the Indian markets and capitalises on the opportunities through innovation and undying determination. She thrives on a constant desire to learn and continually upgrade her skills.

By laying the foundation of the Promising Indians’ Society, Prerna has unequivocally embarked on a new journey that shall provide every Indian the opportunity to learn, grow and appreciate the strengths of India and its socio- economic strengths as our country takes a leap into a brighter future.

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Prerna is a dynamic individual and upcoming entrepreneur and philanthropist. Her keen interest in the infrastructure sector, accompanied with an analytical approach to determine investment opportunities in India, motivates her to go an extra mile in unleashing business synergies. A woman with great business mind-set, Prerna shall undoubtedly be one of the renowned names in the remarkably valued entrepreneur industry.

My fashion motto? 

To be Simply Awesome
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3 words to describe my sense of style? 
Minimalistic, elegant & classy
My 5 essential wardrobe elements? 
My dresses, Fragrance, footwear, Denims, Earrings + Bangles
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My favourite style influencers? 
Sonam Kapoor & Priyanka Chopra
You wouldn’t catch me wearing?
Blue denim & white shirt
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My favorite party attire?
My favorite party attire is shimmering crepe exclusive dress or evening gown in western and in Indian lehanga with lot of flair and elaborate dupatta
Brands I love?
Fab India
Zara . Prada
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My go to  accessory? 
Bangles
I would not leave my home without?
Shades
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Trendsetter of the Week

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Publecity is a industrial themed pub in Pune. This concept is very new to Pune, we have used a lot of metal, scrape material, oil drums.
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My fashion motto?
“Style is a way to say who you are without having to speak.” — Rachel Zoe

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My wardrobe essentials?
Jumpsuits, Little black dress, denim jacket, gown, jeans and t-shirt
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My style icons?
Deepika Padukone
Victoria Beckham
Kate Middleton
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The worst trend to become popular?
bell bottom pants
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My go to office attire?
White shirt and black formal skirt
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My favourite brands?
Michael cinco
Sherry hill
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I can’t leave the house without?
car keys, sun glasses, my purse, lip gloss, Kajal

Trendsetter of the Week : Kriti Bhatia

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Kriti Bhatia is a PhD Research Scholar (Dept. of Sociology, Delhi School of Economics), Urbanist and an inquisitive sociologist as she likes to be called.
She is the Founding Partner of Jan Ki Baat (India’s largest on-ground election-driven citizen-centric platform).
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She holds her Bachelors in Economics from the Sri Ram College of Commerce, Delhi University and Masters in Sociology from Jawaharlal Nehru University. She pursued Public Policy and Economic Reasoning from the Takshashila Institution, Bangalore. She has worked with the Bangladesh High Commission in New Delhi for about 2 years (on Regional Economic Integration and political economy and trade of jute in the Indian subcontinent) and has undertaken projects with prestigious organisations like the World Bank (on output assessment of ITIs and ITCs), International Committee of the Red Cross (on Economic security in conflict regions and International Humanitarian Law), TaTa Institute of Social Sciences, Mumbai (World Bank and MRVC funded project on Engendering the suburban rail network – making public transport inclusive) and with Members of Parliament (providing legislative research inputs on Socio-Economic issues and policies).
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She has authored a number of articles and papers for reputed platforms and has presented her cutting-edge work at various International and National conferences. Her vision is to contribute towards a world free from inequities of Knowledge and income.
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My fashion motto? 
Elegance is key
3 words to describe my sense of style? 
Boho Chic, vivid, Indo-Western
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My 5 essential wardrobe elements?
Long skirts, one-piece maxi dresses, bardot tops, traditional kurtis, jumpsuits
One thing that most people don’t know about me?
Can carry Indian and Western formals with equal ease
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My favourite party attire?
Sweetheart neckline gown
The worst trend to ever become popular is?
Frills
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Who should everyone be following right now?
Olivier Rousteing
The first thing I notice about people? 
Their eyes
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My style secret?
Last-minute accessorizing
The best fashion advice I have ever receive?
Just be yourself
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At the end of the day, what would you want your wardrobe to say about you?
Wardrobe full of different hues and breezy attires tend to reflect my sprightly personality
I’m dying to splurge on.. (fashion item)
Perhaps a Chopard watch

Trendsetter of the Week : Sharmita Bhinder

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Sharmita Banerjee Bhinder practiced civil criminal law in Dost and high court Chandigarh for two years, she trains various corporates and started an NGO, ‘Empower’ for special children.
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She has also trained in Angel healing, Pranic and spiritual healing and became a spiritual healer.
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My fashion motto?
Be unique! Create your style – Don’t blend in or follow but be the one to be followed 
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My 5 essential wardrobe elements?
A black skirt, a white top, scarves, a handbag, shades, saree and bindi
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My favourite style influencers?
Shabana Azmi, Kiran Thakur Singh Kher
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My favorite work attire?
Saree
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Brands I love?
Byloom International, Sabyasachi
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I would not leave my home without?
Kajal, bindi, sunscreen and phone
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Dressire x Designers : Pinky Ahuja

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What are the key elements for you when designing a collection for each season?
While designing our  collection we always keep creativity with comfort in mind. It is a very important thing. Also the beautiful colours according to beautiful skin tone.
KRCOUTURE stands for KAJALRANI COUTURE
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What are your plans for the future?

I want to see KRCOUTURE in Dubai and London one day. Want to enter international market.

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What advice would you give to young women readers who want to follow a similar career path as you?

My advice to all young upcoming designers is follow your passion with determination & love what you do and success follows you.
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What sparked your interest in fashion?
Every Woman is beautiful but it is her style quotient that makes her confident and different. Styling has always been my passion. Be it a family dinner ,a school fete,college annual day , weddings  or just any occasion I  always loved to style myself.
This passion was loved by near and dear ones in my family and friends and they would  often take me with them for their shopping spree.They felt confident with my Choice. This inspired me!
I want every woman to feel confident in her own body.
So here at KRCOUTURE we want every woman to feel confident and beautiful.Rani and I are college buddies both having passion for good food good clothes good life. We always wanted to do something professionally. Wanted to express our passion further. So when our kids reached their mid teens, we launched KRCOUTURE in PUNE at NIBM ROAD at TARASHA MULTIDESIGNER STORE .WE share this store with two more brands so our customers get a wide range.I believe together we grow so having a great team makes challenges easy.

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What is the biggest lesson that you have learned since you started your company?
How would you describe your brand?

KRCOUTURE is for woman of substance. She is a daughter, a wife a mother a grandmother  modern yet classy and chic so basically we serve women of all ages  and size
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Dressire x Designer : Deepti Acharya

deepti.png37655409_1722880471093672_7884854859264950272_n.jpgI graduated from School of fashion technology and post completing my internship I started working in Pune.

Those times, this field wasn’t as common as Medicine and Engineering. Getting into this line, today I give complete credit to my family who supported me in my early days.

I have a work shop and I mass manufacture kids clothing and sell pan India.

One thing I believe in strongly is that nothing comes easy, you got to prove yourself and work smart towards your passion.

My love for children and passion for fashion led me to start Rose Couture, a clothing line designed especially for girls aged six months to six years. Rose Couture showcases some of the most colourful and floral designs. The clothes are made just for occasion and party wear, keeping in mind all the latest trends in kids’ fashion.

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We started working on initial concept by scribbling on paper in the month of June 2016 and registered our company Spectrum clothing on October 26/2016 having our brand name as Rose couture.

Starting from sourcing the team to the legal part of the start-up, each day has been a new experience.

When your product is good, adds some value and you have some well-wishers and strong mentorship around, I think the journey becomes great.

We started working with e-com portals like First Cry and realized many loop holes in terms of cut sizes, wrong returns and then took decision to enter into the retail market as well

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Today we sell across major cities like Gujarat, Assam, Mumbai, Bangalore, and Hyderabad through distribution and agency.

From one team member, we are today a team of 15 young ladies.

I think I am blessed in that case, my family is been extremely supportive when I was working then and running my own organization now. And I feel that trust comes when they see your passion and loyalty towards your work.

I’ve learned from my own experience, when you switch career and start businesses: Prepare to work harder than you ever have.

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Women need to understand the importance of business network building.

It’s important to have a strong purpose and strong WHY which will help you for the long run.

I am teaching my team to be career driven than job seeker. Building a sense of belonging and taking ownership. Making them believe in outcome than output. It takes a good amount of time to build a business, having a positive outlook and not stopping to believe is very important. There has never been a successful business owner that hasn’t run into some challenges. most important Integrity towards suppliers and making them feel part of the journey together is the ultimate way towards success.

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I strongly promote #Women Empowerment by training & hiring young women from the lower socio-economic backgrounds & aim to provide strong purpose to their lives. It’s soul satisfying to see these young ladies making mark in their lives, contributing to their families finicially,helping young siblings in educational support or buying vehicle on their own or supporting parents to pay home loans etc.

I also to aim to employ young females with “special needs”. (Physically challenged)
with minor Down syndrome or disability like hearing impaired etc. and want to to come in main stream as I believe Beyond Disabilities there are Infinite Possibilities. I am truly passionate about my dream.

At Rose Couture it is believed “Number of products we create is equal to number of smiles we create on the faces of our little shoppers!”

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Our Vision describes the WHAT

What we are trying to achieve in the future.

To be one of the most “Customer Preferred” Brand Leader in Clothing Line for Kids in India and globally because we know a child’s favourite outfit can make every day a great one.

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Our Mission describes the WHY

Declares our organization’s purpose, or why it exists

  • To make every child “Feel beautiful” and “Look beautiful”
  • To work collaboratively with women to Empower themselves to contribute to their family and community’s social, cultural, and economic growth.
  • To create products that provides opportunities of Growth for our company and team members

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Trendsetter of the Week : Rajshri Jain

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Rajshri Jain began her teaching career in 1989 and has more than 10 years of experience in the field. She has served as the Education Counselor at New Cambridge Public School and is closely associated with the management and administration of the institute.

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She is a multi faceted woman who believes in following your passions diligently while maintaining work life balance at the same time.

My fashion motto?
To look elegant and gorgeous
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3 words to describe my sense of style? 
Beautiful

Elegant
Trendy

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My 5 essential wardrobe elements?
Red chiffon saree
Little black dress
Blue denim
LV bag
Gucci perfume
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My favourite style influencers?
Nita Ambani/Julia Roberts
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One thing that most people don’t know about me?
I am never jealous of anyone
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My favourite party attire?

a jumpsuit

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The first thing I notice about people?

Their eyes

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The best fashion advice I have ever received?
minimal makeup
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If I could go back to any fashion era in history, the one I would choose is?
90’s(Sridevi era)
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At the end of the day, what would you want your wardrobe to say about you?
She is elegant and stylish
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I’m dying to splurge on.. (fashion item)
a traditional long polki necklace
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