Namrata Harjani is the proud owner of the label CLOSET AURORA. She caters to clients all over the globe with her bespoke clothing.
Her work includes celebrity features from Bollywood and the TV industry.
“I love my work and clients. When your clients love your work, they become friends and family. Each piece is handcrafted with love. And each design piece brings that smile that justifies and satisfies all the hard work.”
What is the inspiration behind your designs?
Inspiration for my designs have always been that happy client smiling and glowing in awe of confidence from feeling beautiful.
What are the key elements for you when designing a collection for each season?
Key elements that I’ve always kept in mind while designing a Pret collection or bespoke wear is comfort. If the person wearing it, is not comfortable then it can make the garment fab or drab. Trends change with season but comfort is a constant.
What challenges did you face when launching your brand?
Initially while launching my label, my challenges were understanding the market as a label which caters to all age groups.
What are your plans for the future?
In future, I do plan to open horizons to menswear and a affordable yet quality line of clothing. Where quantity shopping won’t disappoint a fashionable heart.
What do you think are the keys to professional and business success for women in India?
There is no other key other than Client Satisfaction for success in business endeavors. Just working hard with your heart and soul can work magic anywhere. Women are magical multitaskers .
What advice would you give to young women readers who want to follow a similar career path as you?
My advice to all women readers who aspire any path of career would be just smile, put your best foot forward and victory will be walking your way.
What sparked your interest in fashion?
My interest in fashion sparked up as a hobby to make clothes for friends and that struck career chords in me.
What is the biggest lesson that you have learned since you started your company?
When your profession makes you smile and happy, it never will feel worthless. Since i started my fashion label I learned that trend has to be a part of the priority but has to be comfortable to make the client happy.
How would you describe your brand?
My brand CLOSET AURORA is my pride. The feeling of putting a smile on a happy client with a pretty ensemble is a bliss. At my label, my priority is nothing but making my client happy and comfortable. With any budget, we at Closet Aurora try to do our best.