INNOVATIVE SAREE BLOUSE DESIGNS ’19

by Vijaya Durga Ram

Regardless of shape, size or style…a saree looks great on every woman.

We have seen a huge lifestyle shift and culture change, where we accepted the western wardrobe graciously and have made tremendous advancement towards experimenting pretty much all the styles we see on the international magazine and yet, a SAREE somehow always fits in, stays perfectly in trend and will always do.

Through different generations, it has been worn in so many different styles.

And, I would say, that’s the best part! Let’s get creative and add in a streak of our own style to the blouses! 

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A saree is the trendiest wear for girls! It looks more comfortable and stylish for women. However, the blouse is what makes or the breaks the perfect saree look. It’s is the vital element of the saree look. Every year we are blessed with new saree blouse designs. Here, we have a shirt blouse that is draped with an indigo-dyed saree. The abstract elements on the blouse makes it trendier as by combining both traditional and fusion elements. 

Here are some of the looks that I found really interesting!

Pradaini Surva, fashion model.

A Sheath turtleneck top, with an illusion neckline that just grabs the look of this simple and elegant cotton saree to the next level. The waist belt and the shoes add an extra fusion vibe to the look!

You Need To Check Out Sabyasachi’s New Collection Which Is Perfect For Summer Brides!

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Sabyasachi’s  Fiza – Spring Summer 2019 collection has made us go wowww! Everything from the silhouettes to the cuts, created over a series of adorable colour palettes, left us in awe! The exquisite jewellery, flowy embroidered fabrics and the strikingly shot collection have us glued to his Instagram profile, as he updated one post after another. We also noticed a freshness in styling and also, instead of going heavy on jewellery he switched to dainty but timeless pieces, super apt for summers. Is that an inception of a new trend?!  Whatever it may be, but it literally melted our weak hearts.

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Yami Gautham,Actor.

Indigo dyed Indo-western saree with a mustard embroidered shrug!

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Taapse Pannu,Actor.

Taapse Pannu at one her recent movie promotions, wore a thin striped shirt blouse and saree. It came off too strong on her and I just found it overwhelming!

The tie and the bindi just make it look effortlessly stylish yet traditional!

 

 

 

 

Trendsetter of the Week

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image1Prerna Singh is a young and dynamic management professional and the author of various books, articles and whitepapers. She has also successfully managed the publication of numerous journals and magazines of international repute. She has laid the foundation of the Promising Indians’ Society with a vision to bridge the communication gap among the PIOs, NRIs and citizens of India and to connect them on a platform that would present innovative and lucrative business opportunities to all and augment their socio-economic opportunities.

The main aim of the Society is to unite Indians globally and bring them together and to applaud them for their outstanding achievements. The Society will celebrate their success in India and thereby, help aspiring Indians and organisations to carry forward their legacies in different spheres of professional lives. Prerna is supported in her endeavour by her unique strength of innovation and ability to strategize and leads a team of competent professionals to execute her strategy at the ground level.

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A self-motivated businesswoman with an analytical mind-set, Prerna foresees the strengths of the Indian markets and capitalises on the opportunities through innovation and undying determination. She thrives on a constant desire to learn and continually upgrade her skills.

By laying the foundation of the Promising Indians’ Society, Prerna has unequivocally embarked on a new journey that shall provide every Indian the opportunity to learn, grow and appreciate the strengths of India and its socio- economic strengths as our country takes a leap into a brighter future.

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Prerna is a dynamic individual and upcoming entrepreneur and philanthropist. Her keen interest in the infrastructure sector, accompanied with an analytical approach to determine investment opportunities in India, motivates her to go an extra mile in unleashing business synergies. A woman with great business mind-set, Prerna shall undoubtedly be one of the renowned names in the remarkably valued entrepreneur industry.

My fashion motto? 

To be Simply Awesome
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3 words to describe my sense of style? 
Minimalistic, elegant & classy
My 5 essential wardrobe elements? 
My dresses, Fragrance, footwear, Denims, Earrings + Bangles
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My favourite style influencers? 
Sonam Kapoor & Priyanka Chopra
You wouldn’t catch me wearing?
Blue denim & white shirt
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My favorite party attire?
My favorite party attire is shimmering crepe exclusive dress or evening gown in western and in Indian lehanga with lot of flair and elaborate dupatta
Brands I love?
Fab India
Zara . Prada
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My go to  accessory? 
Bangles
I would not leave my home without?
Shades
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Trendsetter of the Week : Neelam Garg

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Born & brought up in New Delhi, Neelam is a model, fashion choreographer, groomer and fitness trainer by profession.
Winner of many international beauty titles and now Director of ‘Blue Sapphire Productions’, a top events company.
My fashion motto?
Stand out always in the crowd 
My favourite style influencers?
I don’t follow any one, my style is my own.
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One thing that most people don’t know about me?
I love to experiment 
You wouldn’t catch me wearing?
Red lipstick 
My favourite party attire?
Short black dress 
The worst trend to ever become popular is?
Different nail paints on each finger nail
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The first thing I notice about people?
Outfit 
 The best fashion advice I have ever received?
Cut the colour with any different colour from the dress with the help of the purse or accessory 
At the end of the day, what would you want your wardrobe to say about you?
Thanks for choosing us 
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Trendsetter of the Week

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Publecity is a industrial themed pub in Pune. This concept is very new to Pune, we have used a lot of metal, scrape material, oil drums.
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My fashion motto?
“Style is a way to say who you are without having to speak.” — Rachel Zoe

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My wardrobe essentials?
Jumpsuits, Little black dress, denim jacket, gown, jeans and t-shirt
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My style icons?
Deepika Padukone
Victoria Beckham
Kate Middleton
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The worst trend to become popular?
bell bottom pants
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My go to office attire?
White shirt and black formal skirt
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My favourite brands?
Michael cinco
Sherry hill
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I can’t leave the house without?
car keys, sun glasses, my purse, lip gloss, Kajal

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The talented Ms. Arati Basnet seeks immense amount of keenness in brand endorsements, business, modeling, fashion, singing, gardening, painting.
Arati who grew up in the city of Kathmandu, has always been inclined towards art, music, painting, fashion, media, modelling while seeing the world in a different way. Her works exudes her confidence.
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Arati easily dabbles into media and handles press conferences and has been a part of taking interviews. She has phenomenal experience in handling press, organizing events and working with celebrities.
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My Fashion Motto?
Wear stuff that brings out your personality
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My 5 essential wardrobe elements?

Undergarments matching my see through dresses, stoles matching my dresses, different size handbags matching the occasion I go to, shoes appropriate for driving and walking .
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You wont catch me wearing?

A man’s suit
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My favourite party attire?

Marriage – saree;
Party – pants and tops
Official party – kurtis.
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Brands I love?
W and Stop to shop.
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A fashion blunder you have made in the past?

Jumped into the pool in a transparent swimming costume!

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Trendsetter of the Week : Sharmita Bhinder

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Sharmita Banerjee Bhinder practiced civil criminal law in Dost and high court Chandigarh for two years, she trains various corporates and started an NGO, ‘Empower’ for special children.
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She has also trained in Angel healing, Pranic and spiritual healing and became a spiritual healer.
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My fashion motto?
Be unique! Create your style – Don’t blend in or follow but be the one to be followed 
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My 5 essential wardrobe elements?
A black skirt, a white top, scarves, a handbag, shades, saree and bindi
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My favourite style influencers?
Shabana Azmi, Kiran Thakur Singh Kher
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My favorite work attire?
Saree
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Brands I love?
Byloom International, Sabyasachi
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I would not leave my home without?
Kajal, bindi, sunscreen and phone
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Trendsetter of the Week : Moneka Parrwani

trensetter banner copy26735663_10155411192254958_976041412_oI am Moneka Parrwani. I am 48 years old and I live in Delhi. I have graduated from Sophia Polytechnic, Mumbai and am a gold-medalist in textile designing, weaving and printing. Additional skills that I have acquired include, tie and dye, batik, screen print, and tapestry weaving. I have been married for 25 years and I am a mother of 2.
Up until 2011, I was a home-maker. I started working with my husband at Zaveri Bros. Jewellers, Lajpat Nagar and currently, I am managing a chunk of the business. Jewellery designing is another forte of mine and I usually help clients out in designing and customising their pieces of jewellery according to their preference.
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My fashion motto? 
Less is more
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3 words to describe my sense of style?
Comfort,simplicity and elegance
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My 5 essential wardrobe elements?
blue jeans, black shirt, comfy shoes,statement jewelry and my tote bag.
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My favourite style influencers?
Ritu Kumar
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My go to must have accessory?
My solitaire earings

Dressire x Designers : Wimpy Arora

Wimpy.jpg40635168_1948788308746979_4831687403108302848_nLike every other teenager, I decided to pursue my graduation. Soon after, I did my post graduation i.e., MBA in finance. While I always liked to dress up for functions and casual outing, I didn’t really know that my true calling was in fashion lifestyle. At least, not until my sister and I decided to map the length and breadth of Delhi for her wedding shopping.40684313_2133035883602196_702513738883792896_n.jpg

Having visited all designer labels and exhibitions at that time, I was pleasantly surprised to see that my analysis of what’s in fashion and what’s out of fashion was mostly right. After a point in time, I could almost predict the trends of the fashion industry. Coming from a business family that traded in handloom and had an inherent sense of style, I realised that working with fabrics and designs came organically to me. In between all this, I was working with a leading Japanese bank that paid me well and took me across the globe for work. But as they say, you will find happiness where your heart is. And thus began my journey of exploring my love for all things fashion and style.

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As destiny would have it, I got enrolled for a fashion women wear course in the celebrated Pearl Academy. The academy helped me bring out my skills and sharpen my craft. One fine morning, as I stepped out of my bed to get ready for work it dawned upon me that without wasting a single moment, I must take the plunge into being a full-time fashion designer. Having an extremely supportive family always works to your advantage. A few dinner table conversations and workplace discussions later, it was clear that am going to launch my own very label. With my sister by my side who shared a similar passion as me, we decided to call our label – dresstorybysisters. Within six months of our launch, we had a loyal customer base and had behind us a successful exhibition at The Hyatt. Today, our label has managed to ruffle a few feathers in the industry and we are extremely humbled at the steady growth of our venture. We have a few plans lined up in the coming months and are supremely excited to see how it all unfolds for us. In the end, whatever may be the result, there’s no better living than living your dreams and pursuing your passion.

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What is the inspiration behind your designs?

The idea is to keep it simple. Create trendy yet comfortable clothing wear. If your cloth is not comfortable, whatever may be the design, it won’t work.

What are the key elements for you when designing a collection for each season?

When designing a collection we keep in mind the mood, time of the year, the upcoming trends etc. Of course, fabric, color palette and embellishments goes without saying. All of this put together helps us come up with a collection.

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What challenges did you face when launching your brand?

It would be dishonest on my part if I said there weren’t any challenges. Right from the time the thought came into my mind of launching my own label, there were challenges. Giving up a well paying job, naming our brand, getting a team behind, creating your presence. Far too many to list. But, my family was my biggest support. With their blessings, everything sort of fell in place and we came overcame the challenges.

What are your plans for the future?

We are working round the clock to showcase our designs in an upcoming exhibition.

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What do you think are the keys to professional and business success for women in India?

A strong vision, great attitude, perseverance till the end. Irrespective of the gender, you will succeed.

 What advice would you give to young women readers who want to follow a similar career path as you?

Believe in your dreams, till the end. As women, we are the source of life. There’s literally nothing that we cannot do.

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What sparked your interest in fashion?

That’s slightly difficult. Frankly,, I can’t put my finger to a date,month, year. How I would like to see it is that while I always liked to dress up for functions and casual outing, I didn’t really know my true calling was in fashion lifestyle. At least, not until my sister and I decided to map the length and breadth of Delhi for her wedding shopping. Having visited all designer labels and exhibitions at that time, I was pleasantly surprised to see that my analysis of what’s in fashion and what’s out of fashion was mostly right. After a point in time, I could almost prophesize what is going to be in trend.

What is the biggest lesson that you have learned since you started your company?

There will be turbulence. There would be times when the going would be tough, very tough. Results may be far from what you expected. But in the end, survival will not depend on the numbers but in your own belief that this is a phase and it too shall pass. Don’t give up and brave a smile all through it.

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How would you describe your brand?

Our brand is a refreshing and unique take in the couture space. The idea is to create designs that strike a chord with the woman in you. This brand is all about celebrating the small and big moments that make up life.

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Trendsetter of the Week : Kirti Virmani

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30729062_10215500160438458_7759034556832808960_nI ‘m a proud mother of two children and with MSc (maths) B.ed and Digital Marketing course , working for last one year with GRR SALUBRITY & EVENTS PVT LTD . Apart from I’m trained nail artist and love to travel too.

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I started my fitness Journey with GRR-“Gurgaon Road Runners” and now have been associated with GRR for the last three years. I have been actively participating in running and cycling events and that’s how it changed my life and got me hooked on to fitness and became a part of my daily routine. Initially I started with running but felt fascinated towards long distance cycling.

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In My running journey : I have participated in more than 20 marathon events from 10km race to a 21km half marathon in India and internationally. Few of the prestigious ones are : SCMM (nowTMM) Mumbai, Airtel Delhi Half Marathon, , IDBI New Delhi Marathon, Pinkathon, Internationally: Rockingham half marathon Western Australia amongst many more.

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Further, I am an Ambassador of Amritsar half marathon , Juniorun New Delhi and Juniorun Jaipur. A committed and passionate professional, always displaying a can do attitude, collaborative and fun team player.

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My fashion motto?
I’ve NEVER been a fashion/trend follower, I have my own style and don’t care ..so fashion for me is simple and yet elegant

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3 words to describe my sense of style?
Feminine, Classic, Comfortable

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My 5 essential wardrobe elements?
Denims, formal tee, dresses trousers, cycling jersey and shorts

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My favourite style influencers?
My sister

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My favorite party attire?
Tee and shorts

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My favorite work attire?
Formal trouser and shirt

Brands I love?
Levi’s, Estee Lauder

My go to must have accessory?
My watch

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Dressire x Designer : Pooja Motwani

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40046281_248087769232328_8692283490864988160_nWhat is the inspiration behind your designs?
I’m focusing on old, bold styles (back 300 years) and creating new embroideries and prints through the help of oldies.

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What are the key elements for you when designing a collection for each season?
I’m focusing on all seasons because most of the clients live overseas & I choose fabric accordingly so that my clients can wear & we focus on prices too.

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What challenges did you face when launching your brand?
I don’t compete with anyone and when you don’t compete, you face less challenges. But there are many challenges but one of that is how to sell now

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What are your plans for the future?
My plans for future is to focus on franchising of my label ‘Pooja Motwani’

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What do you think are the keys to professional and business success for women in India? 
If you are loyal to your customers, you will have good clients and if you are focused on your goals, no one can stop you.

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What advice would you give to young women readers who want to follow a similar career path as you? 
If you are thinking to start something then remember, friends & family wont buy anything from you , your focus should be outside that circle. If you think you can do it then don’t wait,  just start & be positive the work wont disappoint you.

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What sparked your interest in fashion? 
My dad because he owns a clothing store & designer Ritu Beri – I always wanted to become like her.

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What is the biggest lesson that you have learned since you started your company? 
Many lessons – one of them is never give credit to anyone because in the end, you will end up losing the relationship and nothing is more than earning a relation ! Money, you can always earn but a relation is really hard to earn.

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How would you describe your brand?
Label Pooja Motwani started in 2004-2005 and today we have reached to almost all countries and we have done more than 600 multiple exhibitions in 15 countries .Our motto is to give best quality & services to our client worldwide. We attend clients at our designer studio and we offer special services to our international clients through Skype or video shopping. You can say we provide live shopping worldwide. I have recently done a fashion show in Santa Clara and Hong Kong and I promoted Sindhi Ajrak.

Trendsetter of the Week – Nidhi Jain

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28000954_10156124609137498_148862698_nMy fashion motto?
My fashion motto is to express my love for good aesthetics and traditional Indian textiles through my design. Traditional Indian Textiles inspire me and I want to express my inspiration and love by way of fashion.
 3 words to describe my sense of style? 
Handloom, Heritage, Classic.
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My 5 essential wardrobe elements? 
Ajarak print kurtas, Ikkat dresses, blue jeans with malmal shirts, black cocktail dresses and designer bags & shoes.
My favourite style influencers? 
The classic inspires me, I look back to history for my influences, reference, and design. I get highly drawn to motives from mogul monuments. Turkish patterns also tend to creep in my creations. My silhouettes are mostly inspired by traditional Indian cuts but the contemporary feel subconsciously appears.
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You wouldn’t catch me wearing?
Unnatural fabrics, Uncomfortable shoes, over the top Make up and styles that my teen age girls would wear.
My favorite party attire?
For western classic Chanel black & whites, for ethnic hand woven dupatta’s with embellished churidar kurta’s.
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My favorite work attire?
Hand woven cotton kurta’s with stretched cotton pants, Scarf or shawl depending on the season.
Brands I love?
Rohit Bal, Chanel
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My go to must have accessory?
My LV tote.
I would not leave my home without?
Make up kit, Sunglasses, wet wipes and a sanitizer.

Dressire x Designers : Pinky Ahuja

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What are the key elements for you when designing a collection for each season?
While designing our  collection we always keep creativity with comfort in mind. It is a very important thing. Also the beautiful colours according to beautiful skin tone.
KRCOUTURE stands for KAJALRANI COUTURE
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What are your plans for the future?

I want to see KRCOUTURE in Dubai and London one day. Want to enter international market.

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What advice would you give to young women readers who want to follow a similar career path as you?

My advice to all young upcoming designers is follow your passion with determination & love what you do and success follows you.
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What sparked your interest in fashion?
Every Woman is beautiful but it is her style quotient that makes her confident and different. Styling has always been my passion. Be it a family dinner ,a school fete,college annual day , weddings  or just any occasion I  always loved to style myself.
This passion was loved by near and dear ones in my family and friends and they would  often take me with them for their shopping spree.They felt confident with my Choice. This inspired me!
I want every woman to feel confident in her own body.
So here at KRCOUTURE we want every woman to feel confident and beautiful.Rani and I are college buddies both having passion for good food good clothes good life. We always wanted to do something professionally. Wanted to express our passion further. So when our kids reached their mid teens, we launched KRCOUTURE in PUNE at NIBM ROAD at TARASHA MULTIDESIGNER STORE .WE share this store with two more brands so our customers get a wide range.I believe together we grow so having a great team makes challenges easy.

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What is the biggest lesson that you have learned since you started your company?
How would you describe your brand?

KRCOUTURE is for woman of substance. She is a daughter, a wife a mother a grandmother  modern yet classy and chic so basically we serve women of all ages  and size
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