Dressire x Designer : Deepti Acharya

deepti.png37655409_1722880471093672_7884854859264950272_n.jpgI graduated from School of fashion technology and post completing my internship I started working in Pune.

Those times, this field wasn’t as common as Medicine and Engineering. Getting into this line, today I give complete credit to my family who supported me in my early days.

I have a work shop and I mass manufacture kids clothing and sell pan India.

One thing I believe in strongly is that nothing comes easy, you got to prove yourself and work smart towards your passion.

My love for children and passion for fashion led me to start Rose Couture, a clothing line designed especially for girls aged six months to six years. Rose Couture showcases some of the most colourful and floral designs. The clothes are made just for occasion and party wear, keeping in mind all the latest trends in kids’ fashion.

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We started working on initial concept by scribbling on paper in the month of June 2016 and registered our company Spectrum clothing on October 26/2016 having our brand name as Rose couture.

Starting from sourcing the team to the legal part of the start-up, each day has been a new experience.

When your product is good, adds some value and you have some well-wishers and strong mentorship around, I think the journey becomes great.

We started working with e-com portals like First Cry and realized many loop holes in terms of cut sizes, wrong returns and then took decision to enter into the retail market as well

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Today we sell across major cities like Gujarat, Assam, Mumbai, Bangalore, and Hyderabad through distribution and agency.

From one team member, we are today a team of 15 young ladies.

I think I am blessed in that case, my family is been extremely supportive when I was working then and running my own organization now. And I feel that trust comes when they see your passion and loyalty towards your work.

I’ve learned from my own experience, when you switch career and start businesses: Prepare to work harder than you ever have.

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Women need to understand the importance of business network building.

It’s important to have a strong purpose and strong WHY which will help you for the long run.

I am teaching my team to be career driven than job seeker. Building a sense of belonging and taking ownership. Making them believe in outcome than output. It takes a good amount of time to build a business, having a positive outlook and not stopping to believe is very important. There has never been a successful business owner that hasn’t run into some challenges. most important Integrity towards suppliers and making them feel part of the journey together is the ultimate way towards success.

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I strongly promote #Women Empowerment by training & hiring young women from the lower socio-economic backgrounds & aim to provide strong purpose to their lives. It’s soul satisfying to see these young ladies making mark in their lives, contributing to their families finicially,helping young siblings in educational support or buying vehicle on their own or supporting parents to pay home loans etc.

I also to aim to employ young females with “special needs”. (Physically challenged)
with minor Down syndrome or disability like hearing impaired etc. and want to to come in main stream as I believe Beyond Disabilities there are Infinite Possibilities. I am truly passionate about my dream.

At Rose Couture it is believed “Number of products we create is equal to number of smiles we create on the faces of our little shoppers!”

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Our Vision describes the WHAT

What we are trying to achieve in the future.

To be one of the most “Customer Preferred” Brand Leader in Clothing Line for Kids in India and globally because we know a child’s favourite outfit can make every day a great one.

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Our Mission describes the WHY

Declares our organization’s purpose, or why it exists

  • To make every child “Feel beautiful” and “Look beautiful”
  • To work collaboratively with women to Empower themselves to contribute to their family and community’s social, cultural, and economic growth.
  • To create products that provides opportunities of Growth for our company and team members

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