Dressire x Designers : Hina Shukla

hina shukla
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An entrepreneur and a Managing director of H&S Designers. Her studio has a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or party dresses.
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What is the inspiration behind your designs?
As we all know inspiration can come when we least expect it and at times from the most unexpected place . I was inspired by looking at the ritual in the wedding “sola shringar” . The 16 colours make me go crazy and I start to visualise dresses matching to that.
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What are the key elements for you when designing a collection for each season?
According to me the first and foremost key is the colour, silhouette and texture of the fabric.
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What challenges did you face when launching your brand?
Well abandoning another career and dedicating whole day and night was the biggest challenge. But as they say entrepreneurship comes with a host of challenges. Rewarding challenges, but harsh challenges nonetheless, I faced the same too. Then comes Rule making – It’s fun to be the boss until you have to enforce something. Sooner or later, you’ll have to come up with the rules in your business, from how many vacation days your workers get to what the proper protocol is when filing a complaint about a coworker. These details aren’t fun to create, and they aren’t fun to think about, but they are necessary for every business.
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What are your plans for the future?
In next few years, want to see my stores in top 10 countries of the world. In few Asian countries we have already started like Thailand and Malaysia etc.
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What do you think are the keys to professional and business success for women in India? 
Whatever you do, be different – that was the advice my grand mom gave me, and I can’t think of better advice for an entrepreneur. “If you’re different, you will stand out.”
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What advice would you give to young women readers who want to follow a similar career path as you? 
My advice to young women is to NOT be overly obsessed with their career path when they start out, to try out different avenues to help them learn what is the best fit. They will know soon enough.”
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What sparked your interest in fashion?
I originally wanted to be a fashion designer. During my free times I used to design clothes for Lord Krishna and Radha which made me realize my creative part . And I love to be creative. Always wanted to experiment new things and when I thought about this venture many ideas started floating in my mind.
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What is the biggest lesson that you have learned since you started your company?
You are nothing without drive and determination. Two fundamentals of business. Without them, you will be stuck at the start line. These two attributes will drag you out of bed, no matter how bad it gets, get you into work, and push you onwards. They separate the men from the boys, and the women from the girls. They will determine your success or failure. You need them, and if you don’t, you have to develop them.
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How would you describe your brand?
H&S is a team of talented, driven, dedicated, innovative and ambitious individuals.
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