Dressire x Designers : Kusum Jain

Karizma of jewels, Antique diamond polki and Masterpieces embellished with precious stones and real pearls studded in gold and silver.
A balanced fusion of vintage and Rajwara styles created from the heart and soul by extremely skilled labour in the city of jewels “Jaipur”.
KJ Jewels is not about making a turnover but a heartfelt story of “jewel art “ by joining hands with charity and a good cause.

What is the inspiration behind your designs?
Whenever I saw a beautiful fresh rose, I used to always think ,”Wish I could preserve its beauty forever”.
This thought gave birth to my Rosella collection, which is very close to my heart.
I came up with a jewellery line preserving these roses in chemicals and then embellished them with antique diamonds and pearls in gold and silver, for a complete vintage look.


My inspiration comes mainly from flowers especially, roses and butterflies. So I use a lot of coral and rosecut antique diamonds in my designs.
What are the key elements for you when designing a collection for each season?
The key element is the weather and comfort. One can only enjoy a jewellery peace if it’s comfortable and also right for the season.
What challenges did you face when launching your brand?
The main challenge that I face is that the designs get copied very fast.  And the copies devalue the beauty of the piece.
What are your plans for the future?
My future plan is to earn name and fame for india as a Designer and ultimately link my work with charity and serve for a good cause.
What do you think are the keys to professional and business success for women in India?
The keys to success are :
Firstly, choosing the right profession of your interest.
Secondly, having a whole hearted approach towards it.
And lastly and most importantly, hardwork.
What advice would you give to young women readers who want to follow a similar career path as you?
 My genuine advice to my young readers is that they should not run after money. They should work hard on their job and customers satisfaction , wealth will follow automatically. And always be positive even in odd times.
What is the biggest lesson that you have learned since you started your company?
Beautiful jewellery itself gives sparkle but when you see someone wearing and appreciating your creations, it give you immense pleasure and real satisfaction.
The biggest lesson that I got is that there are no shortcuts in life. Sincerity and hard work is the only way to success. And the ultimate goal is not just earning money, but spending that hard earned money for a good cause. I believe that is your ultimate satisfaction.

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