Dressire x Designers : Divya Dasari

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What sparked your interest in jewellery design?

I am a Hyderabad based jewellery designer & a graduate from GIA, New York.

I am an artist and I was keen about creative works from my childhood. I love creating things and the process of designing. With passion for jewellery and love for art I turned to be a jewelry designer.

Unlike many people in the market who re-create designs, I wanted to get into market with my own ideas and designs. Jewelry designer Suhani pittie was my inspiration from beginning of my career; I always adored her for her classic styles and unique jewelry.

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How would you describe your brand?

I created Tarkshya to make one of a kind and unique Jewelry. All collections are made for classic lovers and for those who like fancy. Every piece is made with a promise of being new and never before seen styles.

My focus is majorly on creating contemporary & classy jewelry and to make every piece unusual by adding rich colors, varied textures, bold lines and most-interesting materials. Our jewelry is not only chic and contemporary but exceptionally well made.

Tarkshya makes jewelry that looks and feel classic without scary price tag. A great deal of thought and care goes in every piece, from sourcing of unique gemstones to designing to making, we strive to make everything new and picture perfect.

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 What is the inspiration behind your designs?

This is the most interesting and important part of making our jewelry. We draw inspiration from nature, architecture and world history. Everything is eye catching.

We follow the complete design process and make the final designs. We make sure every collection has a story i.e. we convey a whole theme behind our work through our jewelry.

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What are the key elements for you when designing a collection for each season?

The most important element will be the trend. In every collection, we follow the forecast and implement those trends. Later comes reviews and then the market response of our previous collections. We also make sure that there is no similar design already existing in market.

And we always want Tarkshya to be recognized for its design styles, so we definitely strive for following one kind of style throughout.

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What challenges did you face when launching your brand?

 Major challenge was acceptance of contemporary jewelry by the people.

Contemporary jewelry in Silver was hardly available in the market. By now people were already buying contemporary jewelry made of cheaper materials. So, it was little challenging for us to impress them with our price tags. Our designs played a major role then, they were the whole concept which made the customers accept us.

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What are your plans for the future?

Tarkshya is selling in two multi designer stores in AP and Telangana for now. We are planning to expand it to other cities soon. We want to create more unique designs and also want to introduce jewelry made of unique materials.

And coming to myself as a designer, I am looking to enhance my knowledge and also be part of design competitions and shows happening around the world.

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What do you think are the keys to professional and business success for women in India?

Hard work, dedication comes first. And never get discouraged and give up, every failure is a learning step. The desire, willingness and ability to learn new skills and habits can contribute to any business women’s success.

Holding onto ideas and practices that are and continuously enhancing our skills is very important.

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What advice would you give to young women readers who want to follow a similar career path as you?

Be clear about the sport you are picking and be the best in it. Always try to develop your own signature style. Transforming your creative vision into a piece of wearable art is both exciting and satisfying. Don’t try to chase the market instead, chase your own ideas.

Look what’s out there so you know what not to do, then find your own truth and try to be original, then you’ll stand out

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What is the biggest lesson that you have learned since you started your company?

Limited professionalism amongst the industry was a big issue for me. Dealing with the manufacturers is the toughest thing ever I faced here.

Initially it was also very tough for me to understand how to reach the customers as I was not into product customization. Later I found that multi-designer stores would be best idea to do that.

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Trendsetter of the Week : Jacqualine Ledlie

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photo6091571916172273671Jacqualine Ledlie (born 23rd Nov 1988) is a plus size model and a TV reality show artist. She has appeared on the cover of various fashion magazines and has been a part of various reality shows of MTV like Splitsvilla 7 and Loveschool Season 2. She has even done a fitness show on NDTV, “Mark for sports”. In addition, she is a role model and influencer for many curvy woman across the globe.

“All I want to convey is “I don’t like to use the words ‘ Real women’ honestly”. I just like to use the word woman.”

Putting a label on the type of woman, it gets misconstrued and starts to offend people.

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I am a big animal lover and have 6 fury babies at home who are a major part of my happiness. I have worked really hard and overcome so much negativity in life so that I can proudly say I give all credits to my parents and my younger sister who have always motivated me to move up and never look back.

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My fashion motto? 

Fashion for me is all about being comfortable and carrying it off well

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My 5 essential wardrobe elements? 

White tee, Ripped jeans, Black best Sports attire and White towels

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My favourite style influencers?

I admire Kim Kardarshian and Jacqueline Fernandes
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You wouldn’t catch me wearing?
You wouldn’t catch me wearing draped sarees or harem pants
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My favorite party attire?
A lil black dress with perfect earrings is a perfect party attire
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My favorite work attire?
Work is a place where you need to be comfortable, I would say perfect fitted black pants and a nice Kurti.
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Brands I love?
Sabyasachi & Ralph Lauren
My go to- must have accessory?
Accessories is something that I feel is something you need to really match out with what you’re wearing. If everything is heavy it’s best to keep it light on accessories. I love wearing ethnic jewellery and I love funky stuff.
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If you would like to be featured next, please send us an email at contact@dressire.com.

Trendsetter of the Week

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Name : Tuhina Manendra

Profession : Software Engineer

Tuhina’s hobbies include singing and travelling. Since her childhood, she was an all rounder, achieving many awards in the field of studies & extra curricular activities. Recently, she has seen success in the field of fashion as the Mrs India Finalist representing her home state, Bihar as well Cuccio Mrs Most Beautiful Feet. She is also passionate about acting and anchoring.
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Never believe  that your age and marital status are hindrances in achieving your goals and fulfilling your dreams.

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3 words to describe my sense of style?
PET- Pretty, Elegant, Tailored.

My 5 essential wardrobe elements?
A body-con dress
A black sleeveless/Off shoulder top
Trench coat
Pencil skirt
Blue denim skinny jeans.

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The first thing I notice about people?
Eyes and smile.
I believe the depth in the eyes and the charm of the smile are the two most important and beautiful things to connect with the people.

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My style secret?
Eye makeup, open hair, a nice tailored attire and a happy smile on the face.

At the end of the day, what would you want your wardrobe to say about you?
That I am a wonderful blend of Western as well as Traditional culture. From shorts to saris, from vibrant and bright colors to simple and light colors, you can find a beautiful variety of attires in my wardrobe and I love to try different and new things.

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If you want to be featured as our Trendsetter of the Week, email us at contact@dressire.com

Trendsetter of the Week

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Name : Chand Bakshi

A New Delhi based designer who has been in the fashion industry for the last 20 years -manufacturing, exporting and retailing fusion wear. Her Royal Indian Heritage designs have been covered by various media platforms for their glamorous beauty and elegance.

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3 words to describe my sense of style

Classy, elegant and fashionable

My 5 essential wardrobe elements?

Pair of black jeggings, colorful top, black comfortable foot wear, hand bag & sunglasses.
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My favourite style influencers?
I am a blogger and influencer myself (chand-highonlife.blogspot.com)
My other favourites, apart from myself are Shalini Chopra from Bangalore &
Magali Vaz from Amachi,Mumbai.

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My favorite party attire?

Sarees and gowns.
My favorite work attire?
Pants and formal shirt.
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My “go to” piece of clothing that makes me feel good?
My comfortable summer dresses.

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If you want to be featured as our Trendsetter of the Week, email us at contact@dressire.com

Trendsetter of the Week

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“She stood in the storm, and when the wind did not blow her away, she adjusted her sail”  – This quote seems to have  stuck with me all throughout my life and has taken me to where I am today.

Born and brought up in Delhi, Arpana Jain was the eldest of 8 children and believes that’s where she gets her leadership skills from. After completing her course in Interior Design and getting married, she felt the need to do something for the community, especially for women. She felt that there was a need for a platform where they can come together and support each other. Her exposure to this started off while working with the Rotary Club and Lions Club, Delhi. She’s a strong supporter of Make in India and Skill India Movement.

Women empowerment has been at the core and she believes that empowered women have the power to change the world, but first they have to change themselves. “Stree shakti” has been her undercurrent and has led her to found Wonder Women Connect, a business networking group which has over 3900 members. It works with the focus to encourage and empower budding women entrepreneurs. The platform organizes various business networking events and helps like minded women to get together and provide opportunities to work together. She is also the director of Magneto Environmental Group and has been at the forefront of their young initiative Dr Air, which focuses on “air quality”.

Despite all her successful endeavours, she is still a committed mother who takes pride in seeing her children grow up to being respectful, successful citizens.

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She has received the Women’s Leader award from the All Ladies Group, Women’s Leader Sarojini Naidu award, the SUCH Vibgyor Connecting Humanities award and has been felicitated by Mahila Ratan for the same.

My fashion motto?

I have always believed that fashion was not only to make women more beautiful but to reassure them, give them confidence.

3 words to describe my sense of style?

Feminine, elegant and comfortable.

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My 5 essential wardrobe elements?

A versatile handbag, skirts, a pair of black heels, sunglasses and red lipstick.

My favourite style influencers?

Anamika Khanna, Sabyasachi, Tarun Tahilani, Sonam Kapoor, Rohit Bal.

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You wouldn’t catch me dead wearing?
Low rise jeans, harem pants.

My favorite party attire?

I love ethnic wear and wearing long dresses & gowns.

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An Indian and international brand I adore?
Monisha Jaisingh, Zara.
If you want to be featured as our Trendsetter of the Week, email us at contact@dressire.com

Dressire x Designers : Tisharth by Shivani

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Tisharth by Shivani is a pret clothing label by Shivani Jain, who is a creative spirit and a well developed design professional with extensive experience in orchestrating all aspects of women’s clothing.  The label was launched in 2015

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“The inspiration behind my designs are women, the most beautiful creations on earth.” Shivani on what inspires her designs.

Her designs redefine modern functional wardrobe with easy and experimetnal silhouettes crafted in the finest of materials. They are based in Gurgaon, India and have a presence in India, USA and Singapore under their own label in different boutique stores. Celebrities and bloggers endorse their label frequently.  

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How would you describe your brand?

Tisharth by Shivani is a pret clothing label for women who love to dress. We bring to you, fluid drapes and flattering silhouettes to accentuate your style. Our outfits are in the finest fabrics and quality at very competitive prices.

What is the inspiration behind your designs?

The inspiration behind my designs are women, the most beautiful creations on earth.

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What sparked your interest in fashion?

Since I was 15, I had this dream to dress up women and I used to design for my family and friends. My flare to turn my mom’s sarees into outfits for myself was the start of my designing career. I  was always appreciated for my color coordination and styling and that’s how I pursued a professional degree in fashion designing.

What are the key elements for you when designing a collection for each season?

The key elements I focus on every time I design are the wearability of the outfit, the cut and the silhouette of the design which will make it stand out and most importantly the quality.

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What challenges did you face when launching your brand?

The challenges we faced were getting the best quality and design in affordable prices. We are still struggling on that as the market is totally spoiled by the importers of cheap outfits from Asian countries.

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What are your plans for the future?

I want my brand’s presence globally as well as all over India. Also I want fashion to be accessible to all in affordable prices, international quality and  latest trends.

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What do you think are the keys to professional and business success for women in India?

I feel success is directly related to hard work and your belief in your self and your work. Just be true to your work and give your 100% in whatever you do.

 

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What advice would you give to our young women readers who want to follow a similar career path as you?

Trust your abilities and go for your aspirations. Competition is tough in this trade but your work will speak for itself.

 

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What is the biggest lesson that you have learned since you started your company?

Happy customers and a happy team keeps you motivated to reach your goals. Good work is always appreciated.

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If you would like us to feature your label, please send us an email at contact@dressire.com

 

 

Lookbooks for Simran Batra

The beautiful looks have been created by stylist Godawari Vishwakarma, for our Trendsetter of the Week, Simran Batra.

Lookbook 1 

  • Own this ultra stylish look for your most classiest of meetings!
  • Let the details on the garment do the talking and stick to a subtle colour palette when pairing accessories and shoes.

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Lookbook 2

  • Sarees are one of the most versatile garments – it can be worn for a meeting, a dinner date, an event and so much more.
  • This gorgeous saree will hug and accentuate your curves and emphasis your beauty with it’s gorgeous gold embroidered blouse.
  • Pair it with some killer heels and rock the look!

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Lookbook 3

  • There’s always something about French fashion, it has an air of elegance, comfort and is tres chic.
  • A classic example of a French inspired look is the one that was made famous by #cocochanel, the stripes & the red lipstick.
  • This look is perfect for Sunday brunch out with the ladies!

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Thank you Simran for inspiring all of us with your style and passion and for being our ‘Trendsetter of the Week’.

If you or your friends would like to be featured next or have us create lookbooks that has been personally made just for you, email us at contact@dressire.com