Dressire x Designers : Harshita Punjabi

harshita
22140718_10159508580900232_249942834_o.jpg
Harshita dreamed of being a designer as a little girl, she realized this dream at the age of 20 when she shaped her Indo – Western fusion brand “Jorss”. She graduated from NIFT and soon found herself creating couture for the ‘Modern Indian Woman’.
22140670_10159508580600232_137518233_o
Jorrs fashion is exclusive, elaborate and elegant. Harshita’s designs are frivolous and tasteful, effective with a variety of textiles and sophisticated embellishments. The heart of her designs lie in one of a kind outfits tailored to perfection for the Urban Woman.
What sparked your interest in fashion?
I’ve been interested in fashion since I was literally 10 years of age, I used to stitch clothes for my barbies and sketch outfits back then. Besides that, I would love to go to the tailors and fabric stores, at that age I knew clothing was my calling.
22140591_10159508580760232_1681671508_o
How would you describe your brand?
My brand is for the everyday girl who wants to look different on every occasion, she stands out in the crowd because she’s dressed in Jorss by Harshita Punjabi.
What is the inspiration behind your designs?


My inspiration is the modern day Indian woman, who does everything from taking care of her house and family to handling her career.
22140591_10159508580625232_410921816_o
What are the key elements for you when designing a collection for each season?
Fabric and colours that suit the season.
What challenges did you face when launching your brand?
Finding the right team was my biggest challenge.
22171702_10159508580795232_1341555964_o
What are your plans for the future?
Plans for the future is to expand as much as I can, to make my label a global name.
What do you think are the keys to professional and business success for women in India?
Focus, support of your family and a long term goal are the keys.
22217797_10159508580615232_504699301_o
What advice would you give to young women readers who want to follow a similar career path as you?
The best advice I can give is to always look into details and make sure you are involved in each and every step of the making of your product.
22197421_10159508580595232_726690268_o
What is the biggest lesson that you have learned since you started your company?
Biggest lesson is to innovate and reinvent.
22197554_10159508580925232_1143627724_o
If you would like to be featured next, please send us an email at contact@dressire.com
Advertisements

Dressire x Designers : Nida Mahmood

nida mahmood.jpg

10526119_1486885198281067_2018450449354760159_n

Named as “The Queen of Kitsch” by the media, Nida Mahmood’s designs have introduced or rather re-introduced Indian culture with a fun and colourful, contemporary twist to the fashion world.

bohemian tamasha

Bohemian Tamasha

“The brand has a strong artistic veneer. It’s about orchestrating and delivering a total experience based on a deep understanding of what the consumer wants. The brand delivers an experience that’s positive, memorable, and unexpected. In the fast-moving world of consumer goods, the opportunity for direct consumer experience with the brand is minimal. That is why NIDA MAHMOOD, design studio’s way of thinking about design— focuses on simple aesthetics and technical aspects—giving way to a global design strategy based on the totality of the brand experience.”

IMAGE COURSEY NAINA REDHU (6)

Image courtesy Naina Redhu 

IMAGE COURSEY NAINA REDHU (3)

Image courtesy Naina Redhu

“The label epitomizes her design philosophy “art translated” in more ways than one. It embodies a unique look- that which breaks all boundaries, which believes in combining disharmonious elements together into a unified whole. Embroideries are blended “harmoniously” with experimental details to achieve the look. It will not be wrong to say that the label is a balanced mix of “the classic with street”. Determined to bring individualistic ideas to the forefront, marrying whimsical styling with old fashioned design.”

 

IMAGE COURSEY NAINA REDHU (1)

Image courtesy Naina Redhu 

SetRatioSize609500-Models-in-Nida-Madmoods-clothes
How would you describe your brand?

The brand Nida Mahmood represents India Cool. It is deeply rooted in the Indian culture but we speak a very contemporary stylized language.

IMAGE COURSEY NAINA REDHU (2)

Image courtesy Naina Redhu 

What is the inspiration behind your designs?

I am inspired by all things Indian –  the streets, the nooks and crannies, crows and cows, the colloquial language, the culture and its people – they all inspire my work.

machis2

Maachis

What are the key elements for you when designing a collection for each season?

The most important starting point is detailed information into the silhouettes and colors that are in trend in that particular season. The concept ofcourse deigns the collection but it’s strongly guided by the two factors above.

IMAGE COURSEY INTOXICATED FASHION

Image courtesy Intoxicated Fashion

M-NID9OCT15007-_1_

What is the biggest lesson that you have learned since you started your company?

Focus is the most important ingredient for success. One needs to be a quick learner if one wants to be an entrepreneur because they need to know so many different aspects of business to be able to run a brand.

bombay bioscope

Bombay Bioscope
What challenges did you face when launching your brand?

The biggest challenge for any startup is finances. I faced the same issues. This is a very intensive industry hence it is very hard for any individual to find success without investing a lot of money. I grew organically and steadfast.

Basanti-Foxtrot-04

Basanti Foxtrot

What are your plans for the future?

Launching a parallel brand and many interesting collaborations, exploring wedding design.

hoc2
What do you think are the keys to professional and business success for women in India?

Staying focused on the end result that one desires is key to the success of any business. Creating a road map is vital in order to be able to channelize one’s talent and vision towards a proper goal.

NM-CG-ET 006
What advice would you give to young women readers who want to follow a similar career path as you?

Being steadfast and gritty is most important. Success doesn’t come the next day. It is a tough industry hence perseverance is very important. Focus on individual flavour of design helps create a unique brand ethos.

santa-banta

Enter a caption

Santa Banta

sadaakchaap2

Sadaak Chaap

boh tamasha

Bohemian Tamasha

For more information on the brand, check out http://www.nidamahmood.com

If you would like us to feature your label, please send us an email at contact@dressire.com