Ethereal beauty and grace — this and the innocence of a woman is what the fashion designer, Amit Talwar has tried to capture in his new collections.
Amit Talwar’s brand Trekaaya is about the purity of inner beauty and is a reflection of a woman’s heart which is full of love, care and gratitude for everyone. His collection blends itself with the rich cultural heritage of our motherland to produce vintage garments in majestic cuts.
His collections are an amalgamation of saris, anarkalis and lehengas in fabrics like chiffon, cotton and georgette.
His collection has a colour palette of raunchy red, shocking pink, bright olive and refreshing orange to give the eyes some mesmerising therapy. Each piece is stylish and elegant. The designer specializes in offering customers aesthetic combinations and interesting mix-and-match. He collections can be worn by women who may be 16 or 60
The range is tagged at a starting price of Rs.25,000 and is available at the designer’s store in the capital, Delhi
“My collection is eclectic and there is a contemporary knot in each that maintains the originality of an ensemble but at the same time makes it look more niche”, said Amit Talwar.
What sparked your interest in fashion?
It’s a very strange answer I have to give you but my journey began with the launch of FTV in India. I was enthralled, spellbound with these models sashaying down ramps looking like angels. How did fashion have the power to make women look so good? Could I have the ability to do that? That began my journey. I used to keep sketching women and girls in my school books. My school teachers and parents did not initially understand what I was trying to do. However, later my designs started getting a more definite shape and I knew that this was my calling and then there was no looking back.
How would you describe your brand?
My brand name “Trekaaya” has been inspired by Lord Shiva. It stands for a beautiful amalgamation of the past, present and the future, blending these 3 time eras is what Trekaaya stands for. All 3 worlds in one life – the past has to be valued, the future has to be created and the present has to be lived. This is my brand philosophy.
What is the inspiration behind your designs?
I take my inspirations from the roots of India. What a beautiful, ethnic & diverse country we live in, the rich colors and the diversity spread across India. I am fond of all things ethnic. I have loved the era re-created in Mughal e Azam and Umrao Jaan. My collections have somehow contained strains of these movies, which I feel have been timeless and classic.
What are the key elements for you when designing a collection for each season?
My key elements for designing each collection come from nature, just like we have 4 season, I believe that a woman’s dressing should change and evolve with the evolving seasons. I prefer to work with chiffon and organza in summers and love using kundan and zardozi techniques in winters. A woman is like the seasons, ever changing, ever evolving. Always growing and always nurturing, just like nature.
What challenges did you face when launching your brand?
It has been a herculean task setting up this business and the biggest obstacle I faced was in getting good workers and artisans who could communicate my visions and my imaginations to real garments which would be worn by my customers. Getting kaarigars who could understand what I wanted to convey was the most difficult task. A designer sometimes does not speak in words, he conveys messages of how he wants his clothes to look and feel. However in the course of time, I did manage to have a fantastic team behind me.
What are your plans for the future?
The success of my first store in Delhi has been overwhelming and I have all the plans to launch my second one very soon. My biggest aspiration is now reaching bollywood and working on the costume designs of bollywood movies. I am working on this and I am sure you would be seeing my divine creations on the screen very soon.
Are there any fashion designers you have been inspired with?
I am in love with the success stories of Anju Modi and Ritu Kumar, with humble beginnings they have become the most sought after brands in India. This is my vision and aspiration, I hope that in due course my garments would evoke such sentiments in women too.
What was the major achievement in your journey so far?
Designers all over used to be scared and skeptical in using the net fabric, I took a step forward and started playing with the humble net fabric and started using it in my creations. I am the first designer who highlighted the use of net in fashion. And it seems now it has become a house hold name.
What is the biggest lesson that you have learned since you started your company?
It’s a cruel world out there sometimes. Sometimes people you depend on can just walk away. So the biggest lesson for me has been to have a huge support of family, friends and to be focused on my main goal, not focus on small things that can dissuade you from your goal. Just keep moving forward, everything happens for the best. We just need to patient enough to let it happen.
What advice would you give to young women readers who want to follow a similar career path as you?
It’s a very competitive world out there and success comes to those who are in tune with what is happening in today’s fashion environment. You need to be very well learned with regards to new fabrics, new techniques, new process and you need to keep updated with fashion trends in India and abroad. You need to keep seeing what your fellow designers are doing and you need to do crash courses to increase your repertoire. Your success depends on your ability to move with the times.
My final passing statement?
I have always been fascinated with Moroccan weddings. It seems in a Moroccan wedding, throughout the ceremony the bride changes outfits, adorning a selection superb kaftans. The bride can wear as many as seven different outfits, with the last wardrobe change, in general, a magnificent white wedding dress. Now that is something fascinating, truly beautiful.
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