Dressire x Designers : Sagari Rawal

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How would you describe your brand?

Established in 2011, SAGARI RAWAL COUTURE is a Delhi based boutique that excels in designing and customizing traditional, western and indo-western outfits for women of all ages. We help you materialize your statement of fashion where the best of fabric is tailored and embellished to suit you and meet your requirements.

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What sparked your interest in fashion?

I have been interested in fashion since my childhood, I was always influenced by colors, fabrics and I started gaining interest in fashion magazines and online creative content – browsing fashion blogs and pages influenced me a lot.

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What is the inspiration behind your designs?

I love to be attached to my roots, my collection is inspired by the Mughal ancient era and I am always trying to create a modern maharani look in my ensemble. My collection celebrates culture, royalty and elegance ranging between stunning hand crafted bridals to luxury Prêt gowns.

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What are the key elements for you when designing a collection for each season?

Designing is an art and I always focus on color, silhouette, line and texture while designing my collection.

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What are your views on how Indian women understand fashion?

Modern Indian women never compromise when it comes to fashion. Indian Women have managed to adopt trends in fashionable clothing, whether it is western design or an ethnic Indian wear, she can carry it very well with style and confidence. Indian women are smart, confident and it reflects in what ever she wears.

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What challenges did you face when launching your brand?

Like any other startup, my key challenges were hiring suitable workforce, getting footfalls at my studio, being unique, maintaining velocity with the change in fashion trends and managing cashflow, since everybody else has to be paid before you are.

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What do you think are the keys to professional and business success for women in India?

The secret to being a successful business woman in today’s market is to have a positive attitude, listen to your intuition and always remember that there are no shortcuts to success and most importantly, she should know how to multitask between work and home.

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What is the biggest lesson that you have learned since you started your company?

The biggest thing I have learned is that one must invest a lot of power, passion and time in a business. The biggest challenge is learning how to get out of your own way.

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What are your plans for the future?

I want to establish my brand name in the fashion industry, I want my brand to start getting accepted beyond the city I operate.  I always want to stay original and I believe the best marketing technique is through word of mouth – it’s the hardest to achieve but it tends to work the best.

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What advice would you give to young women readers who want to follow a similar career path as you?

 

Always look at the big picture and believe in your dreams. Nothing is impossible if you stay focused and believe in yourself.

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If you would like us to feature your label, please send us an email at contact@dressire.com

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Dressire x Designers : Amit Talwar Trekaaya

amit talwar.jpgEthereal beauty and grace — this and the innocence of a woman is what the fashion designer, Amit Talwar has tried to capture in his new collections.

Amit Talwar’s brand Trekaaya is about the purity of inner beauty and is a reflection of a woman’s heart which is full of love, care and gratitude for everyone. His collection blends itself with the rich cultural heritage of our motherland to produce vintage garments in majestic cuts.

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His  collections are an amalgamation of saris, anarkalis and lehengas in fabrics like chiffon, cotton and georgette.

His collection has a colour palette of raunchy red, shocking pink, bright olive and refreshing orange to give the eyes some mesmerising therapy. Each piece is stylish and elegant. The designer specializes in offering customers aesthetic combinations and interesting mix-and-match. He collections can be worn by women who may be 16 or 60

The range is tagged at a starting price of Rs.25,000 and is available at the designer’s store in the capital, Delhi

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“My collection is eclectic and there is a contemporary knot in each that maintains the originality of an ensemble but at the same time makes it look more niche”, said Amit Talwar.

What sparked your interest in fashion?

It’s a very strange answer I have to give you but my journey began with the launch of FTV in India. I was enthralled, spellbound with these models sashaying down ramps looking like angels. How did fashion have the power to make women look so good? Could I have the ability to do that? That began my journey. I used to keep sketching women and girls in my school books. My school teachers and parents did not initially understand what I was trying to do. However, later my designs started getting a more definite shape and I knew that this was my calling and then there was no looking back.

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How would you describe your brand?

My brand name “Trekaaya” has been inspired by Lord Shiva. It stands for a beautiful amalgamation of the past, present and the future, blending these 3 time eras is what Trekaaya stands for. All 3 worlds in one life – the past has to be valued, the future has to be created and the present has to be lived. This is my brand philosophy.

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What is the inspiration behind your designs?

I take my inspirations from the roots of India. What a beautiful, ethnic & diverse country we live in, the rich colors and the diversity spread across India. I am fond of all things ethnic. I have loved the era re-created in Mughal e Azam and Umrao Jaan. My collections have somehow contained strains of these movies, which I feel have been timeless and classic.

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What are the key elements for you when designing a collection for each season?

My key elements for designing each collection come from nature, just like we have 4 season, I believe that a woman’s dressing should change and evolve with the evolving seasons. I prefer to work with chiffon and organza in summers and love using kundan and zardozi techniques in winters. A woman is like the seasons, ever changing, ever evolving. Always growing and always nurturing, just like nature.

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What challenges did you face when launching your brand?

It has been a herculean task setting up this business and the biggest obstacle I faced was in getting good workers and artisans who could communicate my visions and my imaginations to real garments which would be worn by my customers. Getting kaarigars who could understand what I wanted to convey was the most difficult task. A designer sometimes does not speak in words, he conveys messages of how he wants his clothes to look and feel. However in the course of time, I did manage to have a fantastic team behind me.

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What are your plans for the future?

The success of my first store in Delhi has been overwhelming and I have all the plans to launch my second one very soon. My biggest aspiration is now reaching bollywood and working on the costume designs of bollywood movies. I am working on this and I am sure you would be seeing my divine creations on the screen very soon.

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Are there any fashion designers you have been inspired with?

I am in love with the success stories of Anju Modi and Ritu Kumar, with humble beginnings they have become the most sought after brands in India. This is my vision and aspiration, I hope that in due course my garments would evoke such sentiments in women too.

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What was the major achievement in your journey so far?

Designers all over used to be scared and skeptical in using the net fabric, I took a step forward and started playing with the humble net fabric and started using it in my creations. I am the first designer who highlighted the use of net in fashion. And it seems now it has become a house hold name.

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What is the biggest lesson that you have learned since you started your company?

It’s a cruel world out there sometimes. Sometimes people you depend on can just walk away. So the biggest lesson for me has been to have a huge support of family, friends and to be focused on my main goal, not focus on small things that can dissuade you from your goal. Just keep moving forward, everything happens for the best. We just need to patient enough to let it happen.

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What advice would you give to young women readers who want to follow a similar career path as you?

It’s a very competitive world out there and success comes to those who are in tune with what is happening in today’s fashion environment. You need to be very well learned with regards to new fabrics, new techniques, new process and you need to keep updated with fashion trends in India and abroad. You need to keep seeing what your fellow designers are doing and you need to do crash courses to increase your repertoire. Your success depends on your ability to move with the times.

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IMG_1325My final passing statement?

I have always been fascinated with Moroccan weddings. It seems in a Moroccan wedding, throughout the ceremony the bride changes outfits, adorning a selection superb kaftans. The bride can wear as many as seven different outfits, with the last wardrobe change, in general, a magnificent white wedding dress. Now that is something fascinating, truly beautiful.IMG_4396

 

 

 

 

If you would like us to feature your label, please send us an email at contact@dressire.com

 

Trendsetter of the Week

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Name : Chand Bakshi

A New Delhi based designer who has been in the fashion industry for the last 20 years -manufacturing, exporting and retailing fusion wear. Her Royal Indian Heritage designs have been covered by various media platforms for their glamorous beauty and elegance.

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3 words to describe my sense of style

Classy, elegant and fashionable

My 5 essential wardrobe elements?

Pair of black jeggings, colorful top, black comfortable foot wear, hand bag & sunglasses.
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My favourite style influencers?
I am a blogger and influencer myself (chand-highonlife.blogspot.com)
My other favourites, apart from myself are Shalini Chopra from Bangalore &
Magali Vaz from Amachi,Mumbai.

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My favorite party attire?

Sarees and gowns.
My favorite work attire?
Pants and formal shirt.
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My “go to” piece of clothing that makes me feel good?
My comfortable summer dresses.

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If you want to be featured as our Trendsetter of the Week, email us at contact@dressire.com