Tisharth by Shivani is a pret clothing label by Shivani Jain, who is a creative spirit and a well developed design professional with extensive experience in orchestrating all aspects of women’s clothing. The label was launched in 2015
“The inspiration behind my designs are women, the most beautiful creations on earth.” Shivani on what inspires her designs.
Her designs redefine modern functional wardrobe with easy and experimetnal silhouettes crafted in the finest of materials. They are based in Gurgaon, India and have a presence in India, USA and Singapore under their own label in different boutique stores. Celebrities and bloggers endorse their label frequently.
How would you describe your brand?
Tisharth by Shivani is a pret clothing label for women who love to dress. We bring to you, fluid drapes and flattering silhouettes to accentuate your style. Our outfits are in the finest fabrics and quality at very competitive prices.
What is the inspiration behind your designs?
The inspiration behind my designs are women, the most beautiful creations on earth.
What sparked your interest in fashion?
Since I was 15, I had this dream to dress up women and I used to design for my family and friends. My flare to turn my mom’s sarees into outfits for myself was the start of my designing career. I was always appreciated for my color coordination and styling and that’s how I pursued a professional degree in fashion designing.
What are the key elements for you when designing a collection for each season?
The key elements I focus on every time I design are the wearability of the outfit, the cut and the silhouette of the design which will make it stand out and most importantly the quality.
What challenges did you face when launching your brand?
The challenges we faced were getting the best quality and design in affordable prices. We are still struggling on that as the market is totally spoiled by the importers of cheap outfits from Asian countries.
What are your plans for the future?
I want my brand’s presence globally as well as all over India. Also I want fashion to be accessible to all in affordable prices, international quality and latest trends.
What do you think are the keys to professional and business success for women in India?
I feel success is directly related to hard work and your belief in your self and your work. Just be true to your work and give your 100% in whatever you do.
What advice would you give to our young women readers who want to follow a similar career path as you?
Trust your abilities and go for your aspirations. Competition is tough in this trade but your work will speak for itself.
What is the biggest lesson that you have learned since you started your company?
Happy customers and a happy team keeps you motivated to reach your goals. Good work is always appreciated.
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