Dressire x Designers : Divya Dasari

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What sparked your interest in jewellery design?

I am a Hyderabad based jewellery designer & a graduate from GIA, New York.

I am an artist and I was keen about creative works from my childhood. I love creating things and the process of designing. With passion for jewellery and love for art I turned to be a jewelry designer.

Unlike many people in the market who re-create designs, I wanted to get into market with my own ideas and designs. Jewelry designer Suhani pittie was my inspiration from beginning of my career; I always adored her for her classic styles and unique jewelry.

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How would you describe your brand?

I created Tarkshya to make one of a kind and unique Jewelry. All collections are made for classic lovers and for those who like fancy. Every piece is made with a promise of being new and never before seen styles.

My focus is majorly on creating contemporary & classy jewelry and to make every piece unusual by adding rich colors, varied textures, bold lines and most-interesting materials. Our jewelry is not only chic and contemporary but exceptionally well made.

Tarkshya makes jewelry that looks and feel classic without scary price tag. A great deal of thought and care goes in every piece, from sourcing of unique gemstones to designing to making, we strive to make everything new and picture perfect.

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 What is the inspiration behind your designs?

This is the most interesting and important part of making our jewelry. We draw inspiration from nature, architecture and world history. Everything is eye catching.

We follow the complete design process and make the final designs. We make sure every collection has a story i.e. we convey a whole theme behind our work through our jewelry.

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What are the key elements for you when designing a collection for each season?

The most important element will be the trend. In every collection, we follow the forecast and implement those trends. Later comes reviews and then the market response of our previous collections. We also make sure that there is no similar design already existing in market.

And we always want Tarkshya to be recognized for its design styles, so we definitely strive for following one kind of style throughout.

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What challenges did you face when launching your brand?

 Major challenge was acceptance of contemporary jewelry by the people.

Contemporary jewelry in Silver was hardly available in the market. By now people were already buying contemporary jewelry made of cheaper materials. So, it was little challenging for us to impress them with our price tags. Our designs played a major role then, they were the whole concept which made the customers accept us.

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What are your plans for the future?

Tarkshya is selling in two multi designer stores in AP and Telangana for now. We are planning to expand it to other cities soon. We want to create more unique designs and also want to introduce jewelry made of unique materials.

And coming to myself as a designer, I am looking to enhance my knowledge and also be part of design competitions and shows happening around the world.

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What do you think are the keys to professional and business success for women in India?

Hard work, dedication comes first. And never get discouraged and give up, every failure is a learning step. The desire, willingness and ability to learn new skills and habits can contribute to any business women’s success.

Holding onto ideas and practices that are and continuously enhancing our skills is very important.

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What advice would you give to young women readers who want to follow a similar career path as you?

Be clear about the sport you are picking and be the best in it. Always try to develop your own signature style. Transforming your creative vision into a piece of wearable art is both exciting and satisfying. Don’t try to chase the market instead, chase your own ideas.

Look what’s out there so you know what not to do, then find your own truth and try to be original, then you’ll stand out

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What is the biggest lesson that you have learned since you started your company?

Limited professionalism amongst the industry was a big issue for me. Dealing with the manufacturers is the toughest thing ever I faced here.

Initially it was also very tough for me to understand how to reach the customers as I was not into product customization. Later I found that multi-designer stores would be best idea to do that.

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Lookbook for Jaskiran Dham

Lookbook and style tips by Godawari Vishwakarma

Lookbook 1 

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  • Compliment your wardrobe with this 90’s inspired party outfit.
  • Team this with the matching but classy accessories to make heads turn.

 

Lookbook 2

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  • Be the diwali party sensation by adding this outfit to your wardrobe.
  • Complete the look by accessorizing it with matching heels and jewellery.

Lookbook 3 

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  • Be simple & elegant at the same time by carrying out this outfit by Dolce & Gabbana
  • Complete the look by adding matching accessories to it.

If you would like us to create lookbooks just for YOU, please send us an email at contact@dressire.com

Dressire x Designers : Harshita Punjabi

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Harshita dreamed of being a designer as a little girl, she realized this dream at the age of 20 when she shaped her Indo – Western fusion brand “Jorss”. She graduated from NIFT and soon found herself creating couture for the ‘Modern Indian Woman’.
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Jorrs fashion is exclusive, elaborate and elegant. Harshita’s designs are frivolous and tasteful, effective with a variety of textiles and sophisticated embellishments. The heart of her designs lie in one of a kind outfits tailored to perfection for the Urban Woman.
What sparked your interest in fashion?
I’ve been interested in fashion since I was literally 10 years of age, I used to stitch clothes for my barbies and sketch outfits back then. Besides that, I would love to go to the tailors and fabric stores, at that age I knew clothing was my calling.
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How would you describe your brand?
My brand is for the everyday girl who wants to look different on every occasion, she stands out in the crowd because she’s dressed in Jorss by Harshita Punjabi.
What is the inspiration behind your designs?


My inspiration is the modern day Indian woman, who does everything from taking care of her house and family to handling her career.
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What are the key elements for you when designing a collection for each season?
Fabric and colours that suit the season.
What challenges did you face when launching your brand?
Finding the right team was my biggest challenge.
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What are your plans for the future?
Plans for the future is to expand as much as I can, to make my label a global name.
What do you think are the keys to professional and business success for women in India?
Focus, support of your family and a long term goal are the keys.
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What advice would you give to young women readers who want to follow a similar career path as you?
The best advice I can give is to always look into details and make sure you are involved in each and every step of the making of your product.
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What is the biggest lesson that you have learned since you started your company?
Biggest lesson is to innovate and reinvent.
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If you would like to be featured next, please send us an email at contact@dressire.com

Lookbooks for Kirti Sachdeva

Lookbook 1 

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  • Turn heads with this effortlessly stylish dress by Victoria Beckham.
  • Team this solid black piece with a nude pair of heels and statement earrings to create a perfect office look.

Lookbook 2 

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  • For those night outs, pair this sexy lace top with wide legged palazzos to elongate your look.
  • Team it up with a chic white blazer to stand out in a crowded room.
  • Let the outfit do the talking by adding minimal jewelry.

Lookbook 3

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  • Style this casual look with some Gucci feathered pumps to add that extra oomph.
  • Thin vertical stripes are your best friend, pair this blouse over some casual high waisted denims to accentuate your curves!

 

Thank you Kirti Sachdeva for inspiring all of us with your style and passion and for being our ‘Trendsetter of the Week’.