Trendsetter of the Week : Bhagyashree Bhansali

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She is an Overseas In charge for Funding and Campaigns, Aam Aadmi Party, Co-Founder & CSO at Let’s Markit.

Why did you choose a career in politics?

In today’s political landscape, motherhood is often deployed as a tool to highlight the ‘sacred’ nature of a subject, ranging from the gau mata to Bharat mata and Ganga mata. At the same time, issues around women’s rights and empowerment, varying from triple talaq to Beti Bachao Beti Padhao, are regular topics of conversation in political circles. But an important question remains: In a country like India with around 49 per cent of women in the population, why is the political participation of women so low?

History has stood witness to the brilliance of women in politics, time and again. From Marie Antoinette to Queen Elizabeth, women across the world have often held the political scepter firmly in their hands whenever needed.

Today, equal participation of men and women is not only a prerequisite for justice and democracy; it is an inevitable condition for harmonious human existence as well. Effective representation of women in decision-making structures will have a bearing on the policies, vision and structure of institutions. And that’s something everyone should be fighting for

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My fashion motto?

Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

3 words to describe my sense of style?

 Minimalistic , Feminine, Effortless

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My 5 essential wardrobe elements?

 Perfect white tee, A sharp blazer, Minimalistic Saree, Black/Beige ballet flats, Dark denim

My favorite style influencers?

Alia Bhatt, Priyanka Chopra, Aimee Song, Gigi Hadid

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You wouldn’t catch me wearing?

 Wrinkled Clothes.

My favorite party attire?

 Floral print short dress with tan leather shoes.

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My favorite work attire?

 White shirt, denim jeans, slip-on sneakers.

Brands I love? 

Sabyasachi

 Brand: Zara

Designer : Ralph & Russo

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A fashion blunder you have made in the past?

 Wearing stockings/ tights with everything I considered short.

 My go to must have accessory?

  A statement handbag.

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Trendsetter of the Week : Moneka Parrwani

trensetter banner copy26735663_10155411192254958_976041412_oI am Moneka Parrwani. I am 48 years old and I live in Delhi. I have graduated from Sophia Polytechnic, Mumbai and am a gold-medalist in textile designing, weaving and printing. Additional skills that I have acquired include, tie and dye, batik, screen print, and tapestry weaving. I have been married for 25 years and I am a mother of 2.
Up until 2011, I was a home-maker. I started working with my husband at Zaveri Bros. Jewellers, Lajpat Nagar and currently, I am managing a chunk of the business. Jewellery designing is another forte of mine and I usually help clients out in designing and customising their pieces of jewellery according to their preference.
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My fashion motto? 
Less is more
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3 words to describe my sense of style?
Comfort,simplicity and elegance
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My 5 essential wardrobe elements?
blue jeans, black shirt, comfy shoes,statement jewelry and my tote bag.
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My favourite style influencers?
Ritu Kumar
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My go to must have accessory?
My solitaire earings

Dressire x Designers : Wimpy Arora

Wimpy.jpg40635168_1948788308746979_4831687403108302848_nLike every other teenager, I decided to pursue my graduation. Soon after, I did my post graduation i.e., MBA in finance. While I always liked to dress up for functions and casual outing, I didn’t really know that my true calling was in fashion lifestyle. At least, not until my sister and I decided to map the length and breadth of Delhi for her wedding shopping.40684313_2133035883602196_702513738883792896_n.jpg

Having visited all designer labels and exhibitions at that time, I was pleasantly surprised to see that my analysis of what’s in fashion and what’s out of fashion was mostly right. After a point in time, I could almost predict the trends of the fashion industry. Coming from a business family that traded in handloom and had an inherent sense of style, I realised that working with fabrics and designs came organically to me. In between all this, I was working with a leading Japanese bank that paid me well and took me across the globe for work. But as they say, you will find happiness where your heart is. And thus began my journey of exploring my love for all things fashion and style.

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As destiny would have it, I got enrolled for a fashion women wear course in the celebrated Pearl Academy. The academy helped me bring out my skills and sharpen my craft. One fine morning, as I stepped out of my bed to get ready for work it dawned upon me that without wasting a single moment, I must take the plunge into being a full-time fashion designer. Having an extremely supportive family always works to your advantage. A few dinner table conversations and workplace discussions later, it was clear that am going to launch my own very label. With my sister by my side who shared a similar passion as me, we decided to call our label – dresstorybysisters. Within six months of our launch, we had a loyal customer base and had behind us a successful exhibition at The Hyatt. Today, our label has managed to ruffle a few feathers in the industry and we are extremely humbled at the steady growth of our venture. We have a few plans lined up in the coming months and are supremely excited to see how it all unfolds for us. In the end, whatever may be the result, there’s no better living than living your dreams and pursuing your passion.

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What is the inspiration behind your designs?

The idea is to keep it simple. Create trendy yet comfortable clothing wear. If your cloth is not comfortable, whatever may be the design, it won’t work.

What are the key elements for you when designing a collection for each season?

When designing a collection we keep in mind the mood, time of the year, the upcoming trends etc. Of course, fabric, color palette and embellishments goes without saying. All of this put together helps us come up with a collection.

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What challenges did you face when launching your brand?

It would be dishonest on my part if I said there weren’t any challenges. Right from the time the thought came into my mind of launching my own label, there were challenges. Giving up a well paying job, naming our brand, getting a team behind, creating your presence. Far too many to list. But, my family was my biggest support. With their blessings, everything sort of fell in place and we came overcame the challenges.

What are your plans for the future?

We are working round the clock to showcase our designs in an upcoming exhibition.

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What do you think are the keys to professional and business success for women in India?

A strong vision, great attitude, perseverance till the end. Irrespective of the gender, you will succeed.

 What advice would you give to young women readers who want to follow a similar career path as you?

Believe in your dreams, till the end. As women, we are the source of life. There’s literally nothing that we cannot do.

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What sparked your interest in fashion?

That’s slightly difficult. Frankly,, I can’t put my finger to a date,month, year. How I would like to see it is that while I always liked to dress up for functions and casual outing, I didn’t really know my true calling was in fashion lifestyle. At least, not until my sister and I decided to map the length and breadth of Delhi for her wedding shopping. Having visited all designer labels and exhibitions at that time, I was pleasantly surprised to see that my analysis of what’s in fashion and what’s out of fashion was mostly right. After a point in time, I could almost prophesize what is going to be in trend.

What is the biggest lesson that you have learned since you started your company?

There will be turbulence. There would be times when the going would be tough, very tough. Results may be far from what you expected. But in the end, survival will not depend on the numbers but in your own belief that this is a phase and it too shall pass. Don’t give up and brave a smile all through it.

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How would you describe your brand?

Our brand is a refreshing and unique take in the couture space. The idea is to create designs that strike a chord with the woman in you. This brand is all about celebrating the small and big moments that make up life.

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Dressire x Designers : Pinky Ahuja

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What are the key elements for you when designing a collection for each season?
While designing our  collection we always keep creativity with comfort in mind. It is a very important thing. Also the beautiful colours according to beautiful skin tone.
KRCOUTURE stands for KAJALRANI COUTURE
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What are your plans for the future?

I want to see KRCOUTURE in Dubai and London one day. Want to enter international market.

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What advice would you give to young women readers who want to follow a similar career path as you?

My advice to all young upcoming designers is follow your passion with determination & love what you do and success follows you.
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What sparked your interest in fashion?
Every Woman is beautiful but it is her style quotient that makes her confident and different. Styling has always been my passion. Be it a family dinner ,a school fete,college annual day , weddings  or just any occasion I  always loved to style myself.
This passion was loved by near and dear ones in my family and friends and they would  often take me with them for their shopping spree.They felt confident with my Choice. This inspired me!
I want every woman to feel confident in her own body.
So here at KRCOUTURE we want every woman to feel confident and beautiful.Rani and I are college buddies both having passion for good food good clothes good life. We always wanted to do something professionally. Wanted to express our passion further. So when our kids reached their mid teens, we launched KRCOUTURE in PUNE at NIBM ROAD at TARASHA MULTIDESIGNER STORE .WE share this store with two more brands so our customers get a wide range.I believe together we grow so having a great team makes challenges easy.

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What is the biggest lesson that you have learned since you started your company?
How would you describe your brand?

KRCOUTURE is for woman of substance. She is a daughter, a wife a mother a grandmother  modern yet classy and chic so basically we serve women of all ages  and size
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Trendsetter of the Week

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Aarti Bhatia is a tarot card reader  Akashic Reader, Numerologist, & Clinical Hypnotist

She has been practicing for past 15 years .She believes her 25 years of connection with occult and mythology has made a firm and sound base to help her clients .

Her experience with different age groups and different issues has really strengthened her readings.

Her journey for occult started when she was herself very young . Her love for numbers and their interplay in her life gave her wings to impact others life  in a positive way .According to her, God speaks in numbers . The different vibrations of a number like one’s thoughts bring the same vibrational frequency people and situations in ones life .

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She has written for weekly tarot for Dainik Bhaskar for five years .

Her Mythology columns are read and appreciated by many .

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My fashion motto?
Fashion Motto for me is more about comfort and class and less about being a fashion chick
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3 words to describe my sense of style?
Simple , Sophisticated and Vogue-ish
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My 5 essential wardrobe elements?
Black dress, A scarf, Black heals,White shirt and Slacks.
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You wouldn’t catch me wearing?
Shorts
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My favourite party attire?
Bright colored long dress or a gown with a silk scarf .
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The first thing I notice about people?
The honesty which I can read through their eyes .

Dressire x Designers : Preety Sameer

preety couture.jpg37900294_1926819747380312_9134836852325351424_nWhat is the inspiration behind your designs?
My inspiration behind my designs is to make my every client more beautiful.
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What are the key elements for you when designing a collection for each season?
The key elements when I design a collection is firstly the curiosity about transforming what should be into what could be, secondly I try to understand the position and mindset of my client as the stuff that I made is for them only and not for myself
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What challenges did you face when launching your brand?
While launching my brand the very first challenge was to initiate this whole thing as I was a house wife and I had to create my own identity
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What are your plans for the future?
 No particular plans but yes I want to work till my last page and to built my own identity
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What do you think are the keys to professional and business success for women in India?
Courage and passion is the most important key to success. One must have the passion to work on their dreams and it’s the courageous ones who succeed in their career.
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What sparked your interest in fashion?
I was always crazy for Fashion – I would say from childhood I was crazy to see beautiful actresses in beautiful dresses
How would you describe your brand?
My brand name is ‘Preety’s couture” – reinventing your curves, I design and manufacture fashionable clothes for my clients according to their body shape and needs.
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Trendsetter of the Week

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Jigna S. Shah, C.E.O of REVE’ which is one of the top high-end clothing brands in Gujarat, with their own flagship stores at the most posh area of  Ahmedabad  & Mumbai.
A graduate from NIFT, Jigna has been honoured with Global Award as one of the “50 MOST INFLUENTIAL  GLOBAL  YOUTH  LEADERS” by World Federation, one of the 100 Women faces as Womennovators of India for 2018 and many more.
My fashion motto?
Know yourself

3 words to describe my sense of style?
Confident, Carefree, Classy

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My 5 essential wardrobe elements?
Scarf, Jacket, Corset, Bandana, White Formal Shirt

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My favourite style influencers?
Sushmita Sen, Anushka sharma

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You wouldn’t catch me wearing?
Blingy Loud Outfits

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My favourite party attire?
Off shoulder flowy long dress.
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Who should everyone be following right now?
Sonam Kapoor
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The first thing I notice about people?
Skin quality which reflects the life style & nature of a person!

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My style secret?
Mix & Match.

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If I could go back to any fashion era in history, the one I would choose is?
Mughal era of Indian history.

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