by Vijaya Durga Ram

Regardless of shape, size or style…a saree looks great on every woman.

We have seen a huge lifestyle shift and culture change, where we accepted the western wardrobe graciously and have made tremendous advancement towards experimenting pretty much all the styles we see on the international magazine and yet, a SAREE somehow always fits in, stays perfectly in trend and will always do.

Through different generations, it has been worn in so many different styles.

And, I would say, that’s the best part! Let’s get creative and add in a streak of our own style to the blouses! 


A saree is the trendiest wear for girls! It looks more comfortable and stylish for women. However, the blouse is what makes or the breaks the perfect saree look. It’s is the vital element of the saree look. Every year we are blessed with new saree blouse designs. Here, we have a shirt blouse that is draped with an indigo-dyed saree. The abstract elements on the blouse makes it trendier as by combining both traditional and fusion elements. 

Here are some of the looks that I found really interesting!

Pradaini Surva, fashion model.

A Sheath turtleneck top, with an illusion neckline that just grabs the look of this simple and elegant cotton saree to the next level. The waist belt and the shoes add an extra fusion vibe to the look!

You Need To Check Out Sabyasachi’s New Collection Which Is Perfect For Summer Brides!

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Sabyasachi’s  Fiza – Spring Summer 2019 collection has made us go wowww! Everything from the silhouettes to the cuts, created over a series of adorable colour palettes, left us in awe! The exquisite jewellery, flowy embroidered fabrics and the strikingly shot collection have us glued to his Instagram profile, as he updated one post after another. We also noticed a freshness in styling and also, instead of going heavy on jewellery he switched to dainty but timeless pieces, super apt for summers. Is that an inception of a new trend?!  Whatever it may be, but it literally melted our weak hearts.


Yami Gautham,Actor.

Indigo dyed Indo-western saree with a mustard embroidered shrug!


Taapse Pannu,Actor.

Taapse Pannu at one her recent movie promotions, wore a thin striped shirt blouse and saree. It came off too strong on her and I just found it overwhelming!

The tie and the bindi just make it look effortlessly stylish yet traditional!





Trendsetter of the Week : Shivani Pahadia Sharma

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Name : Shivani Pahadia Sharma
Spanning 20 years when she started modelling at 30 (married and with 2 kids!) to being a Master of ceremonies to practicing law in 2010 for about 4 years, Shivani Sharma is now finally giving that up and handling a subsidiary of a multinational company as executive director.


My fashion motto?
Be yourself
3 words to describe my sense of style?
Sporty, edgy, minimal
My 5 essential wardrobe elements?
A pair of jeans, denim jacket, black Tshirts, loose linen pants and dresses which have a fitted bodice and full skirts
My favourite style influencers?
Sandra Bullock, Sushmita Sen, Deepika Padukone
One thing that most people don’t know about me?
That I bake the best chocolate cookies in town!
You wouldn’t catch me wearing?
Peplum tops with jeans
My favourite party attire?
Skater dresses preferably in black.
The worst trend to ever become popular is?
Low waisted jeans
The first thing I notice about people?
My style secret?
Knowing what suits me and staying away from what doesn’t!
If I could go back to any fashion era in history, the one I would choose is?
The 60s in Europe & USA-the sheath dresses of breakfast in Tiffany! 
At the end of the day, what would you want your wardrobe to say about you?
That I am a strong independent woman 

Dressire x Designers : Aamna Singh “Divinitti”

Label Divinitti is a premium and contemporary womenswear and accessories brand by fashion industry expert Aamna Singh. We distribute fabrics to trade customers, both wholesale and retail throughout the UK and India. (Elite fabrics/Designer pcs/stitched/semi stitched to state a few  ) and we only do corporates and Exhibitions.
Among the pieces on display are the label’s hand curated/ handpicked hugely influential “designs, offering visitors something they would love to add to their wardrobe.
Combining eclectic mix of textures, colours and silhouettes, Label Divinitii is focused with a signature identity our customers relish.

What sparked your interest in fashion?

I love the power of clothing and the transformative quality of dressing up. I think my love of fashion has always been there for as long as I can remember. I enjoy doing crafty things at home; art, drawing, small sewing projects, knitting, cross stitch, embroidery, etc.




How would you describe your brand?

Label Divinitti is a mix of several influences including contemporary and western. I love the delicate craftsmanship of Indian artisans and also showcasing high quality fabrics.




What is the inspiration behind your designs?

Inspiration can strike when you least expect it. A lot of the influences come from my travels, flamboyant textiles, bold colours and flattering cuts. Everybody is looking for things that are difficult to find, so I strive to strike a balance between what’s in trend and my individual signature.



What are the key elements for you when designing a collection for each season?

In general, we all search for inspiration in the same places: fashion blogs, movies, and travels, but the element that will make any work stand out is the personal interpretation of those things. For me, it may be a certain colour story or silhouette or fabric that I’m drawn to, so I may use this as the foundation for the collection.

What challenges did you face when launching your brand?

It is really difficult to be a fashion start up nowadays simply because there are so many brands competing out there. The industry is crowded and consequently it gets harder to sell and make your mark. From the organisational point, there are so many areas that need to be covered before launching (business plan, capital, vendors, design, production etc.) and then many practical elements once you are up and running (creating your niche, marketing, developing the brand, collaborations, etc.). Having said that, I think the biggest challenge I have faced is balancing family life (I’m blessed with 2 kids), plus running another business alongside (a thriving playschool) which left me with limited time to develop Label Divinittii.


What are your plans for the future?

As a new brand I believe in the importance of collaborations so I’m always engaging with emerging brands – in particular the ones that resonate with Label Divinitti’s aesthetic. I plan to open up couple stores over the next year as well as showcasing my collection in independent boutiques.


What do you think are the keys to professional and business success for women in India?

Be prepared to make lots of mistakes but know those mistakes are your learning curve. Also, if you want to take it seriously you need clarity and passion. Without passion, our dreams become a burden and nobody achieves great success if they feel stressed all the time. So have fun whilst you are at it!


What advice would you give to young women readers who want to follow a similar career path as you?

Research and write a business plan! Ask questions and get out there and talk to your ideal customer and/or mentors. Choose who you work with, be organized and enjoy the whole process!



What is the biggest lesson that you have learned since you started your company?

I’ve learned that in any business you depend on many, many people to make things happen so you need to assemble a great team of people to do things well.



Dressire x Designers : Divya Dasari



What sparked your interest in jewellery design?

I am a Hyderabad based jewellery designer & a graduate from GIA, New York.

I am an artist and I was keen about creative works from my childhood. I love creating things and the process of designing. With passion for jewellery and love for art I turned to be a jewelry designer.

Unlike many people in the market who re-create designs, I wanted to get into market with my own ideas and designs. Jewelry designer Suhani pittie was my inspiration from beginning of my career; I always adored her for her classic styles and unique jewelry.



How would you describe your brand?

I created Tarkshya to make one of a kind and unique Jewelry. All collections are made for classic lovers and for those who like fancy. Every piece is made with a promise of being new and never before seen styles.

My focus is majorly on creating contemporary & classy jewelry and to make every piece unusual by adding rich colors, varied textures, bold lines and most-interesting materials. Our jewelry is not only chic and contemporary but exceptionally well made.

Tarkshya makes jewelry that looks and feel classic without scary price tag. A great deal of thought and care goes in every piece, from sourcing of unique gemstones to designing to making, we strive to make everything new and picture perfect.



 What is the inspiration behind your designs?

This is the most interesting and important part of making our jewelry. We draw inspiration from nature, architecture and world history. Everything is eye catching.

We follow the complete design process and make the final designs. We make sure every collection has a story i.e. we convey a whole theme behind our work through our jewelry.



What are the key elements for you when designing a collection for each season?

The most important element will be the trend. In every collection, we follow the forecast and implement those trends. Later comes reviews and then the market response of our previous collections. We also make sure that there is no similar design already existing in market.

And we always want Tarkshya to be recognized for its design styles, so we definitely strive for following one kind of style throughout.



What challenges did you face when launching your brand?

 Major challenge was acceptance of contemporary jewelry by the people.

Contemporary jewelry in Silver was hardly available in the market. By now people were already buying contemporary jewelry made of cheaper materials. So, it was little challenging for us to impress them with our price tags. Our designs played a major role then, they were the whole concept which made the customers accept us.



What are your plans for the future?

Tarkshya is selling in two multi designer stores in AP and Telangana for now. We are planning to expand it to other cities soon. We want to create more unique designs and also want to introduce jewelry made of unique materials.

And coming to myself as a designer, I am looking to enhance my knowledge and also be part of design competitions and shows happening around the world.


What do you think are the keys to professional and business success for women in India?

Hard work, dedication comes first. And never get discouraged and give up, every failure is a learning step. The desire, willingness and ability to learn new skills and habits can contribute to any business women’s success.

Holding onto ideas and practices that are and continuously enhancing our skills is very important.


What advice would you give to young women readers who want to follow a similar career path as you?

Be clear about the sport you are picking and be the best in it. Always try to develop your own signature style. Transforming your creative vision into a piece of wearable art is both exciting and satisfying. Don’t try to chase the market instead, chase your own ideas.

Look what’s out there so you know what not to do, then find your own truth and try to be original, then you’ll stand out


What is the biggest lesson that you have learned since you started your company?

Limited professionalism amongst the industry was a big issue for me. Dealing with the manufacturers is the toughest thing ever I faced here.

Initially it was also very tough for me to understand how to reach the customers as I was not into product customization. Later I found that multi-designer stores would be best idea to do that.



Dressire x Designers : Rinkoo Shroff




Rinkoo shroff -The label

A beautiful studio in Noida for apparels, with a tagline EVERYTHING DESIRED for over a decade that has pret, couture, fusions to formals and casuals to bridal especially for women and coordinates for men.


What is the inspiration behind your designs?
The inspiration behind my designs is opulence with glamour. For strong women who can carry anything and everything with elegance.
What are the key elements for you when designing a collection for each season?
The key element is the fabric and the finesse in work.
What challenges did you face when launching your brand?
Challenges I faced and I’m still facing is managing the whole show single handedly and oscillating  between my family and work.
What are your plans for the future?
The future plans are to serve more and to expand.
What do you think are the keys to professional and business success for women in India?
The key is to be honest with your work and to maintain business ethics in terms of quality and commitment. Women seldom realize their worth, step out of your fears.
What advice would you give to young women readers who want to follow a similar career path as you?
Those women who want to pursue a similar path, my advice is to follow your passion. Fashion is sexy and its not about the size or colour, it is intelligence and class.
What you will wear with confidence will become fashion.
What sparked your interest in fashion?
Since my childhood, I have read lot of fashion magazine. Burlingtons was my favourite and I’m a creative person. Any form of creativity pacifies my senses and fashion is my passion.
What is the biggest lesson that you have learned since you started your company?
Not every client is your loyal client. You have to keep evolving your stuff and don’t push yourself to fit into someone else’s wardrobe. Those who have an eye for your product, they will genuinely come to you
Have patience and do good work rather than becoming a lime light seeker.
How would you describe your brand?
Authenticity clubbed with opulence and glamour, along with quality check and commitment in all sorts of apparels.
We embrace our mistakes and rise above criticism as our logo describes.

Dressire x Designers : Harshita Punjabi

Harshita dreamed of being a designer as a little girl, she realized this dream at the age of 20 when she shaped her Indo – Western fusion brand “Jorss”. She graduated from NIFT and soon found herself creating couture for the ‘Modern Indian Woman’.
Jorrs fashion is exclusive, elaborate and elegant. Harshita’s designs are frivolous and tasteful, effective with a variety of textiles and sophisticated embellishments. The heart of her designs lie in one of a kind outfits tailored to perfection for the Urban Woman.
What sparked your interest in fashion?
I’ve been interested in fashion since I was literally 10 years of age, I used to stitch clothes for my barbies and sketch outfits back then. Besides that, I would love to go to the tailors and fabric stores, at that age I knew clothing was my calling.
How would you describe your brand?
My brand is for the everyday girl who wants to look different on every occasion, she stands out in the crowd because she’s dressed in Jorss by Harshita Punjabi.
What is the inspiration behind your designs?

My inspiration is the modern day Indian woman, who does everything from taking care of her house and family to handling her career.
What are the key elements for you when designing a collection for each season?
Fabric and colours that suit the season.
What challenges did you face when launching your brand?
Finding the right team was my biggest challenge.
What are your plans for the future?
Plans for the future is to expand as much as I can, to make my label a global name.
What do you think are the keys to professional and business success for women in India?
Focus, support of your family and a long term goal are the keys.
What advice would you give to young women readers who want to follow a similar career path as you?
The best advice I can give is to always look into details and make sure you are involved in each and every step of the making of your product.
What is the biggest lesson that you have learned since you started your company?
Biggest lesson is to innovate and reinvent.
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Dressire x Designers : Ritambhara Paliya


Ritambhara Paliya whirled into the fashion scene more than a decade ago as a contemporary Indian designer. She had a passion for style since childhood. Born to do fashion designing which she is always very passionate about, she completed her diploma from IIFT (Indian Institute of Fashion Technology).

In her initial days, she teamed up with her mom and worked in her boutique. This is where she understood fabric and clients requirements. Here is where her dream to become a successful fashion designer started to get wings.

She also did modelling and events until in 2012 she opened her own brand RUTTBA.

Ritambhara Paliya today is a force to reckon with in the glamour and fashion industry as a leading Indian base Designer creating something new every day. She has done many Fashion Shows and has been awarded as a ‘Best Designer 2014’.

Expertise, clarity and creativity, humility arising from self-confidence has earned her both respect and clientele

My first store was Ruttba by Ritambhara Paliya in Panipat which she opened in 2012, her second store Ritambhara Paliya was opened in Shahpurjat, Delhi on 30th July, 2017.


How would you describe your brand?

Known for luxury contemporary Indian wear couture, Ritambhara Paliya is a noted name in Indian Fashion Fraternity whose hands are well skilled in designing outfits for women of all ages. She completed her education from Indian Institute of fashion technology and fascinated the world of fashion with her unique and mesmerizing creations, innovative ideas and style in Haute Couture which are modern yet classy. She specializes in evening gowns, lehengas, Anarkalis and maxi dresses. She is also into fairytale and destination wedding couture that are rooted in quintessential Indian sensibilities but with a modern sensibility.



What is the inspiration behind your designs?
Inspiration comes from everywhere! Today’s youth, home decor, wall arts …I mean so many things in daily life.
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What do you think are the keys to professional and business success for women in India?
Key to success is for me to give it my best and to maintain my quality. Be true to your clients. When my clients come back and say that they loved the garments, that means everything to me.
What are the key elements for you when designing a collection for each season?
To work only on pure fabrics. Quality comes first in my life.
What challenges did you face when launching your brand?
I think every day is a challenge but no difficulty will ever stop me!
If you want to be featured next, drop us an email at

Dressire x Designers : Naav by Avneet Adwani

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Naav is handcrafted traditions from the heart, converting into contemporary tales.”

True to this statement, Naav- a contemporary clothing brand is a blend of new era designs and the traditional art.

The vision and mission of Naav is to not just make mainstream garments but to have each of its apparel depict a story which goes behind the process. This makes it more special, not only in appearance but one should be able to feel it. They do not create designs just to sell it but the idea behind it is to show the hard work it takes to make one masterpiece.

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Avneet Adwani has been working in the fashion industry for the past 17 years, she has witnessed a lot of changes in the world of fashion and culture. Despite working with different people around the globe, she is still attached and rooted to our culture and its authenticity. And so she took a step towards designing the garments with the precious art and creativity. She believes in simple and classic work, which reflects in her designs, combining handcrafted motifs and process with new culture designs.

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Preserving the great Indian art and also being close to nature, Naav is into creating sustainable designs. Blending the traditions with western culture, giving it their innovation and keeping in mind the new fashion. Creating apparels that connect to the people making them feel good about it, encouraging the artisans to learn new aspects and to not just hold on to the old techniques which are passed on to them from generations is what Naav is all about.

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Avneet Adwani is a big supporter of women empowerment. She says that her inspiration are these women working with so much hard work and talent along with taking care for their family and children. This is what makes each of her garment worth it.

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 “One of the reasons of starting this brand is to uplift them and give them employment.” says Avneet

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“Everything comes with experience and going step by step is what I do and will do”

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What sparked your interest in fashion?
I have always loved fashion, I can design in my dreams too. I was fortunate to work in our family business to pursue my passion.
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How would you describe your brand?
Naav-  Contemporary and hand crafted styles. I like to make outfits which are timeless. I love getting inspirations from old embroideries, art works and different cultures.
Hand embroideries and block prints are our USP.
We are making all efforts towards making Naav an eco friendly brand. We have stopped using plastic bags and use only paper or Bio degradable bags. We are also making efforts towards using organic dying and printing.
Employing women in Barmer (borders of Rajasthan) for hand embroidery, giving them employment and enhancing their talent is the most satisfying.
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What is the inspiration behind your designs?

Each time I plan a collection, something connects very deeply to my love for old art work, age old embroideries and regenerating dying techniques somehow gives my design sensibility a direction.
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What are the key elements for you when designing a collection for each season?
As I said, I just go with the flow. I love to use hand block print and hand embroideries which are done in Barmer.
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What challenges did you face when launching your brand?
I have been in the fashion industry for over 15 years as our family business is garment export. I have been designing for brands across the globe.
I have always felt the urge to have my own label but with Naav, I have been very impulsive.
One fine day, I decided to just go ahead and start. The brand name is all our family initials, even the logo is designed by my daughter who’s 10. With that, I was good to go. Challenges are always there, it is what makes you keep going. I had great response with selling online but one year down the line, I still got messages everyday from people who insisted on seeing the collection personally. I still haven’t gone ahead with a store.
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What are your plans for the future?
Naav is a almost a year old, now I feel it is good time to expand. I would be looking to set up a store soon. I also have options of various multi brand stores, who would like to collaborate.
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What do you think are the keys to professional and business success for women in India?
Multitasking! I feel women in every sector, from small jobs to being CEOs of big companies are so inspiring. They are able to balance home life and being successful at the same time. I am a mother of 3, I love my work but I don’t believe in compromising either.
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What advice would you give to young women readers who want to follow a similar career path as you?
Follow your dream, start small if required. Make your passion your work, then it will never be work. Also I feel you should keep life going in various directions. As women, we have various responsibilities, nothing should be compromised. There is always a way out to balance various roles.
I have 3 kids and I never stopped work. I remember bringing my one month old babies to work. There is always a way, if we decide to do it!
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What is the biggest lesson that you have learned since you started your company?
There is a lot to learn and we are always evolving. For me, I have had issues engaging the crafts people which we have employed in the villages. To keep them busy and employed, I had to be organised to send them work. Also working in villages in not an easy task and needs a lot of patience. I am also working towards making an all women Naav team.
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Dressire x Designers : Sagari Rawal


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How would you describe your brand?

Established in 2011, SAGARI RAWAL COUTURE is a Delhi based boutique that excels in designing and customizing traditional, western and indo-western outfits for women of all ages. We help you materialize your statement of fashion where the best of fabric is tailored and embellished to suit you and meet your requirements.


What sparked your interest in fashion?

I have been interested in fashion since my childhood, I was always influenced by colors, fabrics and I started gaining interest in fashion magazines and online creative content – browsing fashion blogs and pages influenced me a lot.


What is the inspiration behind your designs?

I love to be attached to my roots, my collection is inspired by the Mughal ancient era and I am always trying to create a modern maharani look in my ensemble. My collection celebrates culture, royalty and elegance ranging between stunning hand crafted bridals to luxury Prêt gowns.

What are the key elements for you when designing a collection for each season?

Designing is an art and I always focus on color, silhouette, line and texture while designing my collection.


What are your views on how Indian women understand fashion?

Modern Indian women never compromise when it comes to fashion. Indian Women have managed to adopt trends in fashionable clothing, whether it is western design or an ethnic Indian wear, she can carry it very well with style and confidence. Indian women are smart, confident and it reflects in what ever she wears.


What challenges did you face when launching your brand?

Like any other startup, my key challenges were hiring suitable workforce, getting footfalls at my studio, being unique, maintaining velocity with the change in fashion trends and managing cashflow, since everybody else has to be paid before you are.

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What do you think are the keys to professional and business success for women in India?

The secret to being a successful business woman in today’s market is to have a positive attitude, listen to your intuition and always remember that there are no shortcuts to success and most importantly, she should know how to multitask between work and home.


What is the biggest lesson that you have learned since you started your company?

The biggest thing I have learned is that one must invest a lot of power, passion and time in a business. The biggest challenge is learning how to get out of your own way.

What are your plans for the future?

I want to establish my brand name in the fashion industry, I want my brand to start getting accepted beyond the city I operate.  I always want to stay original and I believe the best marketing technique is through word of mouth – it’s the hardest to achieve but it tends to work the best.

What advice would you give to young women readers who want to follow a similar career path as you?


Always look at the big picture and believe in your dreams. Nothing is impossible if you stay focused and believe in yourself.

dipak studios





If you would like us to feature your label, please send us an email at

Dressire x Designers : Amit Talwar Trekaaya

amit talwar.jpgEthereal beauty and grace — this and the innocence of a woman is what the fashion designer, Amit Talwar has tried to capture in his new collections.

Amit Talwar’s brand Trekaaya is about the purity of inner beauty and is a reflection of a woman’s heart which is full of love, care and gratitude for everyone. His collection blends itself with the rich cultural heritage of our motherland to produce vintage garments in majestic cuts.


His  collections are an amalgamation of saris, anarkalis and lehengas in fabrics like chiffon, cotton and georgette.

His collection has a colour palette of raunchy red, shocking pink, bright olive and refreshing orange to give the eyes some mesmerising therapy. Each piece is stylish and elegant. The designer specializes in offering customers aesthetic combinations and interesting mix-and-match. He collections can be worn by women who may be 16 or 60

The range is tagged at a starting price of Rs.25,000 and is available at the designer’s store in the capital, Delhi


“My collection is eclectic and there is a contemporary knot in each that maintains the originality of an ensemble but at the same time makes it look more niche”, said Amit Talwar.

What sparked your interest in fashion?

It’s a very strange answer I have to give you but my journey began with the launch of FTV in India. I was enthralled, spellbound with these models sashaying down ramps looking like angels. How did fashion have the power to make women look so good? Could I have the ability to do that? That began my journey. I used to keep sketching women and girls in my school books. My school teachers and parents did not initially understand what I was trying to do. However, later my designs started getting a more definite shape and I knew that this was my calling and then there was no looking back.


How would you describe your brand?

My brand name “Trekaaya” has been inspired by Lord Shiva. It stands for a beautiful amalgamation of the past, present and the future, blending these 3 time eras is what Trekaaya stands for. All 3 worlds in one life – the past has to be valued, the future has to be created and the present has to be lived. This is my brand philosophy.


What is the inspiration behind your designs?

I take my inspirations from the roots of India. What a beautiful, ethnic & diverse country we live in, the rich colors and the diversity spread across India. I am fond of all things ethnic. I have loved the era re-created in Mughal e Azam and Umrao Jaan. My collections have somehow contained strains of these movies, which I feel have been timeless and classic.



What are the key elements for you when designing a collection for each season?

My key elements for designing each collection come from nature, just like we have 4 season, I believe that a woman’s dressing should change and evolve with the evolving seasons. I prefer to work with chiffon and organza in summers and love using kundan and zardozi techniques in winters. A woman is like the seasons, ever changing, ever evolving. Always growing and always nurturing, just like nature.


What challenges did you face when launching your brand?

It has been a herculean task setting up this business and the biggest obstacle I faced was in getting good workers and artisans who could communicate my visions and my imaginations to real garments which would be worn by my customers. Getting kaarigars who could understand what I wanted to convey was the most difficult task. A designer sometimes does not speak in words, he conveys messages of how he wants his clothes to look and feel. However in the course of time, I did manage to have a fantastic team behind me.


What are your plans for the future?

The success of my first store in Delhi has been overwhelming and I have all the plans to launch my second one very soon. My biggest aspiration is now reaching bollywood and working on the costume designs of bollywood movies. I am working on this and I am sure you would be seeing my divine creations on the screen very soon.


Are there any fashion designers you have been inspired with?

I am in love with the success stories of Anju Modi and Ritu Kumar, with humble beginnings they have become the most sought after brands in India. This is my vision and aspiration, I hope that in due course my garments would evoke such sentiments in women too.


What was the major achievement in your journey so far?

Designers all over used to be scared and skeptical in using the net fabric, I took a step forward and started playing with the humble net fabric and started using it in my creations. I am the first designer who highlighted the use of net in fashion. And it seems now it has become a house hold name.



What is the biggest lesson that you have learned since you started your company?

It’s a cruel world out there sometimes. Sometimes people you depend on can just walk away. So the biggest lesson for me has been to have a huge support of family, friends and to be focused on my main goal, not focus on small things that can dissuade you from your goal. Just keep moving forward, everything happens for the best. We just need to patient enough to let it happen.


What advice would you give to young women readers who want to follow a similar career path as you?

It’s a very competitive world out there and success comes to those who are in tune with what is happening in today’s fashion environment. You need to be very well learned with regards to new fabrics, new techniques, new process and you need to keep updated with fashion trends in India and abroad. You need to keep seeing what your fellow designers are doing and you need to do crash courses to increase your repertoire. Your success depends on your ability to move with the times.


IMG_1325My final passing statement?

I have always been fascinated with Moroccan weddings. It seems in a Moroccan wedding, throughout the ceremony the bride changes outfits, adorning a selection superb kaftans. The bride can wear as many as seven different outfits, with the last wardrobe change, in general, a magnificent white wedding dress. Now that is something fascinating, truly beautiful.IMG_4396





If you would like us to feature your label, please send us an email at


Dressire x Designers : Nida Mahmood

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Named as “The Queen of Kitsch” by the media, Nida Mahmood’s designs have introduced or rather re-introduced Indian culture with a fun and colourful, contemporary twist to the fashion world.

bohemian tamasha

Bohemian Tamasha

“The brand has a strong artistic veneer. It’s about orchestrating and delivering a total experience based on a deep understanding of what the consumer wants. The brand delivers an experience that’s positive, memorable, and unexpected. In the fast-moving world of consumer goods, the opportunity for direct consumer experience with the brand is minimal. That is why NIDA MAHMOOD, design studio’s way of thinking about design— focuses on simple aesthetics and technical aspects—giving way to a global design strategy based on the totality of the brand experience.”


Image courtesy Naina Redhu 


Image courtesy Naina Redhu

“The label epitomizes her design philosophy “art translated” in more ways than one. It embodies a unique look- that which breaks all boundaries, which believes in combining disharmonious elements together into a unified whole. Embroideries are blended “harmoniously” with experimental details to achieve the look. It will not be wrong to say that the label is a balanced mix of “the classic with street”. Determined to bring individualistic ideas to the forefront, marrying whimsical styling with old fashioned design.”



Image courtesy Naina Redhu 

How would you describe your brand?

The brand Nida Mahmood represents India Cool. It is deeply rooted in the Indian culture but we speak a very contemporary stylized language.


Image courtesy Naina Redhu 

What is the inspiration behind your designs?

I am inspired by all things Indian –  the streets, the nooks and crannies, crows and cows, the colloquial language, the culture and its people – they all inspire my work.



What are the key elements for you when designing a collection for each season?

The most important starting point is detailed information into the silhouettes and colors that are in trend in that particular season. The concept ofcourse deigns the collection but it’s strongly guided by the two factors above.


Image courtesy Intoxicated Fashion


What is the biggest lesson that you have learned since you started your company?

Focus is the most important ingredient for success. One needs to be a quick learner if one wants to be an entrepreneur because they need to know so many different aspects of business to be able to run a brand.

bombay bioscope

Bombay Bioscope
What challenges did you face when launching your brand?

The biggest challenge for any startup is finances. I faced the same issues. This is a very intensive industry hence it is very hard for any individual to find success without investing a lot of money. I grew organically and steadfast.


Basanti Foxtrot

What are your plans for the future?

Launching a parallel brand and many interesting collaborations, exploring wedding design.

What do you think are the keys to professional and business success for women in India?

Staying focused on the end result that one desires is key to the success of any business. Creating a road map is vital in order to be able to channelize one’s talent and vision towards a proper goal.

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What advice would you give to young women readers who want to follow a similar career path as you?

Being steadfast and gritty is most important. Success doesn’t come the next day. It is a tough industry hence perseverance is very important. Focus on individual flavour of design helps create a unique brand ethos.


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Santa Banta


Sadaak Chaap

boh tamasha

Bohemian Tamasha

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Trendsetter of the Week

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Name : Chand Bakshi

A New Delhi based designer who has been in the fashion industry for the last 20 years -manufacturing, exporting and retailing fusion wear. Her Royal Indian Heritage designs have been covered by various media platforms for their glamorous beauty and elegance.


3 words to describe my sense of style

Classy, elegant and fashionable

My 5 essential wardrobe elements?

Pair of black jeggings, colorful top, black comfortable foot wear, hand bag & sunglasses.
My favourite style influencers?
I am a blogger and influencer myself (
My other favourites, apart from myself are Shalini Chopra from Bangalore &
Magali Vaz from Amachi,Mumbai.


My favorite party attire?

Sarees and gowns.
My favorite work attire?
Pants and formal shirt.
My “go to” piece of clothing that makes me feel good?
My comfortable summer dresses.


If you want to be featured as our Trendsetter of the Week, email us at