Trendsetter of the Week : Sharmita Bhinder

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Sharmita Banerjee Bhinder practiced civil criminal law in Dost and high court Chandigarh for two years, she trains various corporates and started an NGO, ‘Empower’ for special children.
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She has also trained in Angel healing, Pranic and spiritual healing and became a spiritual healer.
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My fashion motto?
Be unique! Create your style – Don’t blend in or follow but be the one to be followed 
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My 5 essential wardrobe elements?
A black skirt, a white top, scarves, a handbag, shades, saree and bindi
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My favourite style influencers?
Shabana Azmi, Kiran Thakur Singh Kher
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My favorite work attire?
Saree
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Brands I love?
Byloom International, Sabyasachi
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I would not leave my home without?
Kajal, bindi, sunscreen and phone
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Trendsetter of the Week : Bhagyashree Bhansali

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She is an Overseas In charge for Funding and Campaigns, Aam Aadmi Party, Co-Founder & CSO at Let’s Markit.

Why did you choose a career in politics?

In today’s political landscape, motherhood is often deployed as a tool to highlight the ‘sacred’ nature of a subject, ranging from the gau mata to Bharat mata and Ganga mata. At the same time, issues around women’s rights and empowerment, varying from triple talaq to Beti Bachao Beti Padhao, are regular topics of conversation in political circles. But an important question remains: In a country like India with around 49 per cent of women in the population, why is the political participation of women so low?

History has stood witness to the brilliance of women in politics, time and again. From Marie Antoinette to Queen Elizabeth, women across the world have often held the political scepter firmly in their hands whenever needed.

Today, equal participation of men and women is not only a prerequisite for justice and democracy; it is an inevitable condition for harmonious human existence as well. Effective representation of women in decision-making structures will have a bearing on the policies, vision and structure of institutions. And that’s something everyone should be fighting for

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My fashion motto?

Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

3 words to describe my sense of style?

 Minimalistic , Feminine, Effortless

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My 5 essential wardrobe elements?

 Perfect white tee, A sharp blazer, Minimalistic Saree, Black/Beige ballet flats, Dark denim

My favorite style influencers?

Alia Bhatt, Priyanka Chopra, Aimee Song, Gigi Hadid

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You wouldn’t catch me wearing?

 Wrinkled Clothes.

My favorite party attire?

 Floral print short dress with tan leather shoes.

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My favorite work attire?

 White shirt, denim jeans, slip-on sneakers.

Brands I love? 

Sabyasachi

 Brand: Zara

Designer : Ralph & Russo

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A fashion blunder you have made in the past?

 Wearing stockings/ tights with everything I considered short.

 My go to must have accessory?

  A statement handbag.

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Trendsetter of the Week : Moneka Parrwani

trensetter banner copy26735663_10155411192254958_976041412_oI am Moneka Parrwani. I am 48 years old and I live in Delhi. I have graduated from Sophia Polytechnic, Mumbai and am a gold-medalist in textile designing, weaving and printing. Additional skills that I have acquired include, tie and dye, batik, screen print, and tapestry weaving. I have been married for 25 years and I am a mother of 2.
Up until 2011, I was a home-maker. I started working with my husband at Zaveri Bros. Jewellers, Lajpat Nagar and currently, I am managing a chunk of the business. Jewellery designing is another forte of mine and I usually help clients out in designing and customising their pieces of jewellery according to their preference.
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My fashion motto? 
Less is more
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3 words to describe my sense of style?
Comfort,simplicity and elegance
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My 5 essential wardrobe elements?
blue jeans, black shirt, comfy shoes,statement jewelry and my tote bag.
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My favourite style influencers?
Ritu Kumar
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My go to must have accessory?
My solitaire earings

Dressire x Designers : Wimpy Arora

Wimpy.jpg40635168_1948788308746979_4831687403108302848_nLike every other teenager, I decided to pursue my graduation. Soon after, I did my post graduation i.e., MBA in finance. While I always liked to dress up for functions and casual outing, I didn’t really know that my true calling was in fashion lifestyle. At least, not until my sister and I decided to map the length and breadth of Delhi for her wedding shopping.40684313_2133035883602196_702513738883792896_n.jpg

Having visited all designer labels and exhibitions at that time, I was pleasantly surprised to see that my analysis of what’s in fashion and what’s out of fashion was mostly right. After a point in time, I could almost predict the trends of the fashion industry. Coming from a business family that traded in handloom and had an inherent sense of style, I realised that working with fabrics and designs came organically to me. In between all this, I was working with a leading Japanese bank that paid me well and took me across the globe for work. But as they say, you will find happiness where your heart is. And thus began my journey of exploring my love for all things fashion and style.

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As destiny would have it, I got enrolled for a fashion women wear course in the celebrated Pearl Academy. The academy helped me bring out my skills and sharpen my craft. One fine morning, as I stepped out of my bed to get ready for work it dawned upon me that without wasting a single moment, I must take the plunge into being a full-time fashion designer. Having an extremely supportive family always works to your advantage. A few dinner table conversations and workplace discussions later, it was clear that am going to launch my own very label. With my sister by my side who shared a similar passion as me, we decided to call our label – dresstorybysisters. Within six months of our launch, we had a loyal customer base and had behind us a successful exhibition at The Hyatt. Today, our label has managed to ruffle a few feathers in the industry and we are extremely humbled at the steady growth of our venture. We have a few plans lined up in the coming months and are supremely excited to see how it all unfolds for us. In the end, whatever may be the result, there’s no better living than living your dreams and pursuing your passion.

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What is the inspiration behind your designs?

The idea is to keep it simple. Create trendy yet comfortable clothing wear. If your cloth is not comfortable, whatever may be the design, it won’t work.

What are the key elements for you when designing a collection for each season?

When designing a collection we keep in mind the mood, time of the year, the upcoming trends etc. Of course, fabric, color palette and embellishments goes without saying. All of this put together helps us come up with a collection.

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What challenges did you face when launching your brand?

It would be dishonest on my part if I said there weren’t any challenges. Right from the time the thought came into my mind of launching my own label, there were challenges. Giving up a well paying job, naming our brand, getting a team behind, creating your presence. Far too many to list. But, my family was my biggest support. With their blessings, everything sort of fell in place and we came overcame the challenges.

What are your plans for the future?

We are working round the clock to showcase our designs in an upcoming exhibition.

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What do you think are the keys to professional and business success for women in India?

A strong vision, great attitude, perseverance till the end. Irrespective of the gender, you will succeed.

 What advice would you give to young women readers who want to follow a similar career path as you?

Believe in your dreams, till the end. As women, we are the source of life. There’s literally nothing that we cannot do.

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What sparked your interest in fashion?

That’s slightly difficult. Frankly,, I can’t put my finger to a date,month, year. How I would like to see it is that while I always liked to dress up for functions and casual outing, I didn’t really know my true calling was in fashion lifestyle. At least, not until my sister and I decided to map the length and breadth of Delhi for her wedding shopping. Having visited all designer labels and exhibitions at that time, I was pleasantly surprised to see that my analysis of what’s in fashion and what’s out of fashion was mostly right. After a point in time, I could almost prophesize what is going to be in trend.

What is the biggest lesson that you have learned since you started your company?

There will be turbulence. There would be times when the going would be tough, very tough. Results may be far from what you expected. But in the end, survival will not depend on the numbers but in your own belief that this is a phase and it too shall pass. Don’t give up and brave a smile all through it.

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How would you describe your brand?

Our brand is a refreshing and unique take in the couture space. The idea is to create designs that strike a chord with the woman in you. This brand is all about celebrating the small and big moments that make up life.

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Trendsetter of the Week : Kirti Virmani

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30729062_10215500160438458_7759034556832808960_nI ‘m a proud mother of two children and with MSc (maths) B.ed and Digital Marketing course , working for last one year with GRR SALUBRITY & EVENTS PVT LTD . Apart from I’m trained nail artist and love to travel too.

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I started my fitness Journey with GRR-“Gurgaon Road Runners” and now have been associated with GRR for the last three years. I have been actively participating in running and cycling events and that’s how it changed my life and got me hooked on to fitness and became a part of my daily routine. Initially I started with running but felt fascinated towards long distance cycling.

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In My running journey : I have participated in more than 20 marathon events from 10km race to a 21km half marathon in India and internationally. Few of the prestigious ones are : SCMM (nowTMM) Mumbai, Airtel Delhi Half Marathon, , IDBI New Delhi Marathon, Pinkathon, Internationally: Rockingham half marathon Western Australia amongst many more.

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Further, I am an Ambassador of Amritsar half marathon , Juniorun New Delhi and Juniorun Jaipur. A committed and passionate professional, always displaying a can do attitude, collaborative and fun team player.

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My fashion motto?
I’ve NEVER been a fashion/trend follower, I have my own style and don’t care ..so fashion for me is simple and yet elegant

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3 words to describe my sense of style?
Feminine, Classic, Comfortable

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My 5 essential wardrobe elements?
Denims, formal tee, dresses trousers, cycling jersey and shorts

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My favourite style influencers?
My sister

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My favorite party attire?
Tee and shorts

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My favorite work attire?
Formal trouser and shirt

Brands I love?
Levi’s, Estee Lauder

My go to must have accessory?
My watch

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Dressire x Designer : Pooja Motwani

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40046281_248087769232328_8692283490864988160_nWhat is the inspiration behind your designs?
I’m focusing on old, bold styles (back 300 years) and creating new embroideries and prints through the help of oldies.

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What are the key elements for you when designing a collection for each season?
I’m focusing on all seasons because most of the clients live overseas & I choose fabric accordingly so that my clients can wear & we focus on prices too.

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What challenges did you face when launching your brand?
I don’t compete with anyone and when you don’t compete, you face less challenges. But there are many challenges but one of that is how to sell now

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What are your plans for the future?
My plans for future is to focus on franchising of my label ‘Pooja Motwani’

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What do you think are the keys to professional and business success for women in India? 
If you are loyal to your customers, you will have good clients and if you are focused on your goals, no one can stop you.

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What advice would you give to young women readers who want to follow a similar career path as you? 
If you are thinking to start something then remember, friends & family wont buy anything from you , your focus should be outside that circle. If you think you can do it then don’t wait,  just start & be positive the work wont disappoint you.

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What sparked your interest in fashion? 
My dad because he owns a clothing store & designer Ritu Beri – I always wanted to become like her.

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What is the biggest lesson that you have learned since you started your company? 
Many lessons – one of them is never give credit to anyone because in the end, you will end up losing the relationship and nothing is more than earning a relation ! Money, you can always earn but a relation is really hard to earn.

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How would you describe your brand?
Label Pooja Motwani started in 2004-2005 and today we have reached to almost all countries and we have done more than 600 multiple exhibitions in 15 countries .Our motto is to give best quality & services to our client worldwide. We attend clients at our designer studio and we offer special services to our international clients through Skype or video shopping. You can say we provide live shopping worldwide. I have recently done a fashion show in Santa Clara and Hong Kong and I promoted Sindhi Ajrak.

Trendsetter of the Week – Nidhi Jain

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28000954_10156124609137498_148862698_nMy fashion motto?
My fashion motto is to express my love for good aesthetics and traditional Indian textiles through my design. Traditional Indian Textiles inspire me and I want to express my inspiration and love by way of fashion.
 3 words to describe my sense of style? 
Handloom, Heritage, Classic.
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My 5 essential wardrobe elements? 
Ajarak print kurtas, Ikkat dresses, blue jeans with malmal shirts, black cocktail dresses and designer bags & shoes.
My favourite style influencers? 
The classic inspires me, I look back to history for my influences, reference, and design. I get highly drawn to motives from mogul monuments. Turkish patterns also tend to creep in my creations. My silhouettes are mostly inspired by traditional Indian cuts but the contemporary feel subconsciously appears.
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You wouldn’t catch me wearing?
Unnatural fabrics, Uncomfortable shoes, over the top Make up and styles that my teen age girls would wear.
My favorite party attire?
For western classic Chanel black & whites, for ethnic hand woven dupatta’s with embellished churidar kurta’s.
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My favorite work attire?
Hand woven cotton kurta’s with stretched cotton pants, Scarf or shawl depending on the season.
Brands I love?
Rohit Bal, Chanel
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My go to must have accessory?
My LV tote.
I would not leave my home without?
Make up kit, Sunglasses, wet wipes and a sanitizer.