Dressire x Designers : Sheetal Bhadani Chandra

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After over eight years of being in the banking industry, Sheetal Bhadani Chandra realized her heart and brain both needed something more. A creative soul always finds its tune sooner or later and this need to explore a more creative platform made this successful MBA graduate quit her well-paying job to start her own little creative studio. This was when Silverdot Design Studio was born. The last two years, Sheetal has dedicated her time and priority into generating exclusive platforms and work for home opportunities for women who need a stage while balancing families and other responsibilities. This has led to creating a unique and hardworking force that thrives on efficient and out of the box creativity. With a life that holds nostalgia of growing up in the 80’s and 90’s in India, her upbringing has influenced her love for India and all things culturally and ethnically rooted to being Indian. This has been the influencing factor in creating her in house brand Loophoop that curates exclusive artisan goods and makes it available globally. This is just the beginning for her.
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What is the inspiration behind your designs?
We want to capture the essence of ethnic India in a very contemporary manner. So with all the designs what we curate, there is an essence of old world charm.
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What are the key elements for you when designing a collection for each season?
We pick up particular weave and offer our products for each season. Say for summer we have pickedup Linen , Ikkat , mulmul cotton and have launched linen saree collection , mulmul sarees and dress material etc.
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What challenges did you face when launching your brand?
The initial setting up of e-commerce store, planning for offline promotion was cumbersome. I will not term it as challenge but yes being into new business one cannot predict initially what will click with clients.
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What are your plans for the future?
Our plan is to pick up each and every weave from different states and bring it to the main stream fashion. We like Jamdani , Sambalpuri.  We are yet to explore these weaves.
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What do you think are the keys to professional and business success for women in India?
Be confident, be persistent. Don’t give up easily.
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What advice would you give to young women readers who want to follow a similar career path as you?
Do what ever interests you. Devote a year to do lot of trials and market study and be consistent with your approach.
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What sparked your interest in fashion?
The availability of so many different regional products and people are deprived of such exclusive crafts. For example linen sarees are a comfortable product but it’s availability is limited/ reach is limited or clients mostly do not know a convenient way to buy it
online .
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what is the biggest lesson that you have learned since you started your company?
Client connect is very important, unlike eccomerce stores my clients wish to connect with me on personal chat window. Learn about the products,etc. and then purchase. Today’s clients want human touch. And as a company we are creating a large pool of resources who will be available for consultation on char with clients , so that the non tech savvy community can also easily shop online and buy the best products.
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How would you describe your brand?
Loophoop is a people’s company. We have priced our products in such a way that it is easily affordable by the masses. Curated and handcrafted products offered with lots of personal touch.
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