Dressire x Designers : Sukriti Ralli

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34646770_1509994522439750_4108097684177420288_nSukriti is  a delhi based entrepreneur dealing in women’s ethnic wears & kids wear. She started this online business at the age of 19. Through “Guzarish Creations”, she is trying to regain the lost image(Goodwill) of online business. From trading to exporting & now trying hands in “Renting Out” outfits, she has covered a milestone, there are many more to be achieved.

“My aim in life is to inspire everyone to follow their dreams, no matter how difficult it gets in the beggining. It is absolutely fine if one falls in life but its a terrible feeling to give up on one’s dream because of the fall.”

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INSPIRATION BEHIND MY DESIGNS
It is followed by the idea to provide the best quality at the lowest cost possible. The source of inspiration is every women whose idea of beauty is to wear new attires every time & get applauded and appreciated for her noteworthy style.

KEY ELEMENTS WHILE DESIGNING A COLLECTION EACH SEASON
We closely work on the ways to come up with designs which are a blend of style, comfort, trend & quality-all in one.

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CHALLENGES I FACED WHILE LAUNCHING MY BRAND
This is the question I always wanted to answer. Well, I belong to a family of professionals. Since I started this business- “GUZARISH CREATIONS” at a age of 19, people had a queer mindset. Everytime I used to talk about “GUZARISH CREATIONS”, people used to laugh at me. I had been served with questions & taunts in Platter. Some of the questions were as follows : “why are you doing this?” “Eww.. selling online? who buys from online sites? and the one of the taunts I will shamelessly mention here, ” I know, you sell your stuff in weekly local markets” .The person who said that,is my acquaintance.
So, if I talk about convincing people about my goals & dreams, it had been a hard task but I follow this theory in life and that kept me going. “CHALLENGES ARE IMPORTANT TO CONQUER YOUR OWN LIMITATIONS. IF YOU DO NOT FACE CHALLENGES, YOU NEVER VALUE WHAT YOU HAVE ACHIEVED”.
THE ZEAL TO DO SOMETHING ON MY OWN LED ME COVER MILES FROM “WHY YOU ARE DOING IT” TO “HOW DO YOU DO IT ”
Time is a teller. People who mocked at me are proud of my decisions today and look up to me as an inspiration.~However, if I talk about establishing “GUZARISH CREATIONS” as a brand in the market, there were not many challenges. I kept my targets in my mind always & accepted the need of an hour. I always enjoyed my journey as a “Founder of GUZARISH CREATIONS” and everyday I find a new aspect of “GUZARISH CREATIONS”.

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PLANS FOR FUTURE
To establish an excitement among foreigners to adopt our culture by wearing ethnic wears to their workplace, events etc.
While in India, I want to provide opportunities to millions of women out there who wants to be independent. I want to make a special mention about those women who had to let go their aims & desires because of other commitments. If I can provide power to their wings to fly through “GUZARISH CREATIONS”, that would be something I will be happy about.

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KEYS TO PROFESSIONAL & BUSINESS SUCCESS FOR WOMEN IN INDIA
One needs to carry a ” confidence” in her soul and never digress from the path of “hard work”.

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ADVICE TO YOUNG WOMEN
You are a woman and that is your super power. Most importantly, believe in your dreams rather than the circumstances or resources.

MY INTEREST IN FASHION
“FASHION” is the reflection of one’s soul. Since I believe in spreading happiness, I chose to do it through “Fashion

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BIGGEST LESSON
If you listen to your soul, you never take a wrong decision. Well. I would have spent my life working in a MNC with a monotonous schedule. All thanks to my bestfriend who kept nagging to do something different in life & of course my family who enlightened my path to dream.

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DESCRIBE YOUR BRAND
“GUZARISH CREATIONS” is a brand you can rely on & trust on. We at “GUZARISH CREATIONS”, go an extra mile to fulfil your requirements.
From buying or renting out to getting a dress designed as per your own choice , we are always on our feet.

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