Dressire X Designers : Ashima S Couture

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ASHIMA S COUTURE :  http://www.ashimascouture.com

An Exquisite High fashion luxury bespoke western wear Label by Ashima Sharma.

The Label ASHIMA S COUTURE defines a woman who is very modern and chic, she loves to be playful with her looks and has an eye for trends, she oozes with confidence and appeal. She lures everyone with her subtle charm, poise and grace. She’s not just a delight to the eyes but her aura radiates elegance. This woman carries herself with a vision to stand out amongst the crowd, she’s enigmatic, dynamic and a visionary. She’s not afraid to think out of the box. She’s willing to try the unconventional and bend the rules. Every piece of her clothing is hand crafted to excellence. She’s upbeat with the cutting edge new era but also true to her roots. She has an extraordinary demeanor among the ordinary, she’s raw, she’s soft, she’s bold and she’s the ultimate Trendsetter!

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The Label ASHIMA S COUTURE is for women with all shapes and sizes which works towards making them shed the stereotypes of body insecurities. It celebrates Womanhood by keeping up with best of international Runway trends at affordable prices and then adding the feature of bespoke customization for making a particular design suitable for women with different body types.

Enter your very own world of Glamour and Glitz with the internationally acclaimed multiple award winning artist and designer Ashima Sharma, bringing you the international fashion runway looks at your doorstep.

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Keep up with the latest trends & styles and be the most happening version of yourself. The Label creates a wide array of high fashioning sizzling designs to steam up your closet.
Give your folks an envy trip and own exclusively styled themed collections with luxury clothing made with special  fabrics imported from different places across the globe to add the exotic x factor to your looks on a day to day basis.

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What is the inspiration behind your designs?
Fashion is art for me, it’s an expression. So my inspiration has always been a real flawed woman who carries herself with confidence. Everything around me inspires me for my artistic fashion journey. At my brand we aim to curate wearable fashion, which is not just fashionable but is also comfortable.

What are the key elements for you when designing a collection for each season?
I take colours/tends very seriously and then I add comfort factor to it. So while creating collections I take in consideration with  what’s trending globally and then I improvise by adding signature styling factors

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What challenges did you face when launching your brand?
The major challenge was brand acceptance, it happens everywhere when you launch a brand it’s up to people how well they receive it. With me I’m grateful that I got amazing response & sales from not just the masses but also from the celebs.

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What are your plans for the future?
My plans for future are not very mighty, instead I want to go with the flow. As for me my journey has been full of surprises so it’s very early to decide how far I could go but one thing for sure is going to happen & that is ‘growth’. I have always aimed to be a growth oriented person, so I plan to grow and become better in my craft each day.

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What do you think are the keys to professional and business success for women in India?
Even though women are really suppressed in India but still we have an amazing array of women who have been pushing the limits & are becoming fast growing successes. So I feel the success mantras or keys to success for women in India is their sheer determination & will to aim for a higher notch each time. We have some great competitive, earnest & smart women who have got it all going for themselves by their hard work & will power. Hard work, determination & will power are indeed inevitable keys to success.

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What advice would you give to young women readers who want to follow a similar career path as you?
Creative field works like creating arty master pieces so instead of blindly following trends they should work to develop a signature style. The young fashion designers/fashion aspirants/creative professionals should never be distracted by the glamour in this field instead should be very focused right from the beginning.

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What sparked your interest in fashion?
Fashion for me is art, it’s an expression. I always had a creative instinct which led me to become an artist, art was followed by illustrations which finally got me interested in curating high fashion.

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What is the biggest lesson that you have learned since you started your company?
The art of retailing & retaining are the prime aspects that I have learnt ever since, Retailing is generating sales & Retaining is to maintain the flow of sales consistently; these traits can’t be learnt in any college lectures. No university can ever teach you how to get your stocks finished, so with experience I learnt these lessons. Also I learnt the importance of mass acceptance.

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How would you describe your brand?
ASHIMA S COUTURE focuses on women of all shapes & sizes. The label has always stood for wearability unlike being just good for the ramp shows. The brand creates high fashion which also takes comfort in consideration while blending in with trends.

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