Dressire X Designer : Radhika Garg

radhika.JPG29025643_1925946097416808_1558265120545570816_o.jpgRadhika garg not just retails jewellery, she designs and gets them fabricated too.
She is a trained jewellery designer and has been awarded with the best jewellery designer award at the New Delhi Fashion Week and Jdift’s annual event by The Who’s who of the fashion world during her training period.
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” The whole concept of accessorization has gone through a phenomenal shift in last few years. Jewellery is no more considered as a symbol of one’s financial well being. Infact women in 21st century have changed the whole perception around it. The designing, aesthetics, synchronization, safety and practicality are few of the factors that are playing a pivotal role in the selection of jewellery by them these days.”

Bringing some unique and exquisite designing in the field of Fashion and destination jewellery to suit the needs and ethos of our new age Indian women under our Bespoke label MADHAVAM (Based in faridabad).

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What is the inspiration behind your designs?
To create something that suits the needs and ethos of present day Indian woman.
Something that should be exquisite and yet affordable.
Aesthetics are on priority in my designing as bizarre trends are good for ramps, not for regime
What are the key elements for you when designing a collection for each season?
Practicality, Value addition by providing Chang ability and detach ability in designing.
Safety and practicality on top.
That’s why I ventured into fashion and destination jewellery as it’s the need of the hour and much in demand due to a lifestyle shift in our society.
Syncronization and coordination to be considered as well while designing a collection so that it gels well with current fashion trends too
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What challenges did you face when launching your brand?

It’s a highly competitive world. Thinking out of the box and coming up with unique sales promotion tools are a prerequisite!
Focusing on quality rather than quantity of work.
Feedbacks and suggestions to be collected at every showcase or exhibition to curb your flaws and to incorporate stuff in your stock demanded by clients rather than of your taste.
Focusing on every single detail ; be it packaging or keeping a connect with your data via broadcast posts and material as the devil lies in the detail

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What are your plans for the future?

Create a niche in the fashion jewellery world.
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What do you think are the keys to professional and business success for women in India?
👍🏻Don’t be afraid of technology
👍🏻Develop communication skills ; that doesn’t mean speaking good in English only but one should be able to express themselves well, irrespective of the language used in achieving that
👍🏻Must have some principles and disciplines in personal and professional life
👍🏻Adapt to the ever changing world without loosing the grip on who you truly are .
👍🏻Out of the box thinking
👍🏻Empathy
👍🏻Helping fellow women to raise too
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What advice would you give to young women readers who want to follow a similar career path as you?
There’s no substitute to hard work.
I don’t think I can give any more advice to someone as I’m still learning.
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what is the biggest lesson that you have learned since you started your company?
Coming out of your comfort zone is always more rewarding.
I took up many events with different themes and with people from different walks of life
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How would you describe your brand?
Madhavam…jewels divine.
To me it’s like my another baby
To the world –Something to watch out for in the future.
Aiming at creating a fashion jewellery brand where designing, aesthetics, affordability and customer satisfaction cohesively results in sales
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