“A keen interest in Fashion, Design, Gemstones & Jewellery encouraged me to pursue Gemology & Jewellery Design at the Gemological Institute of America, New York. Through my brand ‘MERAKI Designs by Pavit Gujral’, I aim to be the ‘Popstar’ of the Gems & Jewellery Industry and Educate my clients about various coloured Stones! My brand represents contemporary & artistic statement jewellery pieces that are unique and bespoke.”
What is the inspiration behind your designs?
The beauty, vibrance & uniqueness of Nature has been the inspiration for my designs – be it flowers, cloud patterns, waves, birds or fishes to name a few. Infact, my latest collection is inspired from the ‘Marine World’!
What are the key elements for you when designing a collection for each season?
I tend to build up my collection based on certain themes such as the ‘Marine World’, ‘Flowers’ or even picking up a certain color pattern.
What challenges did you face when launching your brand?
India being the hub for mass market generational jewellers, leaves individual jewellery designers with a very niché market when it comes to fine jewellery which, according to me is more of an advantage over a challenge! It gives us a chance to showcase our designs to the niché market segment that appreciate design & gemstones. However, tapping into that niché market and building trust for your brand could be a challenge!
What are your plans for the future?
To make Meraki Designs by Pavit Gujral a ‘Popstar’ of the Gems & Jewelry Industry in the world!
What do you think are the keys to professional and business success for women in India?
Coming from a male dominated industry in India, I have learnt that it is very important to have confidence in your work and vast knowledge of the industry you’re working in. Most importantly, you should always trust your instincts when it comes to your designs. Trendsetting pieces are only made when we create something unique which the industry & its clients haven’t come across. So don’t be afraid to design something crazy!!
What advice would you give to young women readers who want to follow a similar career path as you?
I would highly recommend acquiring a professional education in Gemology before entering the Gems & Jewellery Industry and to create unique, award-winning designs which the market has never seen before!
What sparked your interest in fashion?
I have always has a keen interest in Design and I believe that the entire design industry in interconnected, be it Fashion, Jewellery, Architecture or Home Decor. An interest in one sparks an interest in all the others for me! Infact at some point I might even want to expand Meraki Designs to other Design Industries!
What is the biggest lesson that you have learned since you started your company?
Trust your work and continue expanding your knowledge!
How would you describe your brand?
MERAKI Designs aims at being a “Pop Star” of the Fine Jewelry & Gems Industry by creating bespoke, trendsetting jewelry pieces of the highest quality.