Dressire x Designers : Rinkoo Shroff

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Rinkoo shroff -The label

A beautiful studio in Noida for apparels, with a tagline EVERYTHING DESIRED for over a decade that has pret, couture, fusions to formals and casuals to bridal especially for women and coordinates for men.

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What is the inspiration behind your designs?
The inspiration behind my designs is opulence with glamour. For strong women who can carry anything and everything with elegance.
What are the key elements for you when designing a collection for each season?
The key element is the fabric and the finesse in work.
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What challenges did you face when launching your brand?
Challenges I faced and I’m still facing is managing the whole show single handedly and oscillating¬† between my family and work.
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What are your plans for the future?
The future plans are to serve more and to expand.
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What do you think are the keys to professional and business success for women in India?
The key is to be honest with your work and to maintain business ethics in terms of quality and commitment. Women seldom realize their worth, step out of your fears.
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What advice would you give to young women readers who want to follow a similar career path as you?
Those women who want to pursue a similar path, my advice is to follow your passion. Fashion is sexy and its not about the size or colour, it is intelligence and class.
What you will wear with confidence will become fashion.
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What sparked your interest in fashion?
Since my childhood, I have read lot of fashion magazine. Burlingtons was my favourite and I’m a creative person. Any form of creativity pacifies my senses and fashion is my passion.
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What is the biggest lesson that you have learned since you started your company?
Not every client is your loyal client. You have to keep evolving your stuff and don’t push yourself to fit into someone else’s wardrobe. Those who have an eye for your product, they will genuinely come to you
Have patience and do good work rather than becoming a lime light seeker.
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How would you describe your brand?
Authenticity clubbed with opulence and glamour, along with quality check and commitment in all sorts of apparels.
We embrace our mistakes and rise above criticism as our logo describes.
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