Harshita dreamed of being a designer as a little girl, she realized this dream at the age of 20 when she shaped her Indo – Western fusion brand “Jorss”. She graduated from NIFT and soon found herself creating couture for the ‘Modern Indian Woman’.
Jorrs fashion is exclusive, elaborate and elegant. Harshita’s designs are frivolous and tasteful, effective with a variety of textiles and sophisticated embellishments. The heart of her designs lie in one of a kind outfits tailored to perfection for the Urban Woman.
What sparked your interest in fashion?
I’ve been interested in fashion since I was literally 10 years of age, I used to stitch clothes for my barbies and sketch outfits back then. Besides that, I would love to go to the tailors and fabric stores, at that age I knew clothing was my calling.
How would you describe your brand?
My brand is for the everyday girl who wants to look different on every occasion, she stands out in the crowd because she’s dressed in Jorss by Harshita Punjabi.
What is the inspiration behind your designs?
My inspiration is the modern day Indian woman, who does everything from taking care of her house and family to handling her career.
What are the key elements for you when designing a collection for each season?
Fabric and colours that suit the season.
What challenges did you face when launching your brand?
Finding the right team was my biggest challenge.
What are your plans for the future?
Plans for the future is to expand as much as I can, to make my label a global name.
What do you think are the keys to professional and business success for women in India?
Focus, support of your family and a long term goal are the keys.
What advice would you give to young women readers who want to follow a similar career path as you?
The best advice I can give is to always look into details and make sure you are involved in each and every step of the making of your product.
What is the biggest lesson that you have learned since you started your company?
Biggest lesson is to innovate and reinvent.
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