How would you describe your brand?
Established in 2011, SAGARI RAWAL COUTURE is a Delhi based boutique that excels in designing and customizing traditional, western and indo-western outfits for women of all ages. We help you materialize your statement of fashion where the best of fabric is tailored and embellished to suit you and meet your requirements.
What sparked your interest in fashion?
I have been interested in fashion since my childhood, I was always influenced by colors, fabrics and I started gaining interest in fashion magazines and online creative content – browsing fashion blogs and pages influenced me a lot.
What is the inspiration behind your designs?
I love to be attached to my roots, my collection is inspired by the Mughal ancient era and I am always trying to create a modern maharani look in my ensemble. My collection celebrates culture, royalty and elegance ranging between stunning hand crafted bridals to luxury Prêt gowns.
What are the key elements for you when designing a collection for each season?
Designing is an art and I always focus on color, silhouette, line and texture while designing my collection.
What are your views on how Indian women understand fashion?
Modern Indian women never compromise when it comes to fashion. Indian Women have managed to adopt trends in fashionable clothing, whether it is western design or an ethnic Indian wear, she can carry it very well with style and confidence. Indian women are smart, confident and it reflects in what ever she wears.
What challenges did you face when launching your brand?
Like any other startup, my key challenges were hiring suitable workforce, getting footfalls at my studio, being unique, maintaining velocity with the change in fashion trends and managing cashflow, since everybody else has to be paid before you are.
What do you think are the keys to professional and business success for women in India?
The secret to being a successful business woman in today’s market is to have a positive attitude, listen to your intuition and always remember that there are no shortcuts to success and most importantly, she should know how to multitask between work and home.
What is the biggest lesson that you have learned since you started your company?
The biggest thing I have learned is that one must invest a lot of power, passion and time in a business. The biggest challenge is learning how to get out of your own way.
What are your plans for the future?
I want to establish my brand name in the fashion industry, I want my brand to start getting accepted beyond the city I operate. I always want to stay original and I believe the best marketing technique is through word of mouth – it’s the hardest to achieve but it tends to work the best.
What advice would you give to young women readers who want to follow a similar career path as you?
Always look at the big picture and believe in your dreams. Nothing is impossible if you stay focused and believe in yourself.
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